There are a number of different ways to provide information, content and services to your membership. A “members only website” needs to be a part of that. If you already have one then great! Let’s look at some ways we might be able to improve on what you already have, so we can better serve our members. If you don’t … Read More
The Three Core Beliefs of Marketing (and Why Your Membership Business Isn’t Growing)
Once the New Year has come and gone, I always like to sit down and take a look at my marketing strategy over the last few months. What worked? What didn’t? What turned a profit? What ideas do we need to throw out? How can we improve? I’m not going to walk you through a new marketing plan for the … Read More