When someone joins your membership program, they’re not really a member. Not quite yet. Sure, they’ve signed up, agreed to be a member and paid their fee. But, that doesn’t make them a member. A member is fully engaged, involved and utilizing their membership. So how do you take someone from sign up to fully engaged? One of the more … Read More
31 Reasons Why Members Quit
Below are 31 Reasons Members Quit. They’re 31 reasons that I’ve heard over and over from members and leaders like you. There’s so much competing for your members and so much going on in the personal life and business of your members that even the slightest interference can cause your members to quit. You’ve got to have a plan for … Read More
Cancellation Requests – What do you do?
“I need to cancel my membership.” That’s what the email said. What do you do next? Do you forward it to a staff member? What do they do with it? When I meet with my private clients, I always ask about how they process cancellations. Without a doubt, they always say they just go ahead and cancel them. No questions … Read More
Are You Missing Out On The Latest Way To Attract Members?
Marketing is one of the most important parts of any business, but it is also a part of the business that tends to lag behind the times. It was not too many years ago that companies didn’t see the value in a website or in sending out email marketing to their members. Now, even these new marketing options are being … Read More