When Members Become Mannequins (and How to Reengage Them)

The Mannequin Challenge – if you haven’t heard (or seen it yet) it’s taking the internet by storm. Think flash mob but with people posing like mannequins. Seeing people standing still for long periods of time – reminds me of what happens in a lot of membership programs. People join, take some quick action but then all the sudden they … Read More

7 Things You Won’t Believe People Are Selling With Membership

Let’s have a little fun… As Membership Business owners creativity is our friend, and that’s why it can be particularly discouraging when we have a mental block or when we feel like we’ve run out of good ideas. Well here’s a list of 10 truly absurd things that are actually selling with membership… …hopefully you find it inspiring and thought-provoking (or … Read More

Three Ways To Create Stronger Offers

Here are 3 suggestions that can make your offers stronger: 1. Be different. Don’t give away yet another free coffee mug or free bonus report; the best offers are fresh and new. For instance, the sweepstakes mailing that successfully launched New York magazine offered a unique grand prize: dinner at Gracie Mansion with New York City’s mayor. Most investment newsletters offer … Read More

How to Help Your Members Without Creating More Work

I know you’re busy. Your calendar probably looks just like mine. It’s filled with appointments, phone calls, business trips, date nights, kid’s activities and vacations. How can you balance all of these activities while still actively engaging and bringing value to your members? And how can you help your members without creating more work for yourself? Three simple questions can … Read More

How Many Employees Should You Have?

According to consultant Don Libey, multi-channel merchants (catalogers, e commerce businesses, retailers, direct marketers) should generate at least $375,000 in annual sales per employee (that includes the business owner). If you’re a small business or home-based business with low overhead and a lean operation, I think even $200,000 per employee is acceptable. That means if you are a solopreneur earning … Read More