Most of us lead membership businesses for three reasons: 1- Impact: You and I want to make an impact on the life of our members. We make a contribution every day. You care about your members and the results they’re getting. You grow and contribute and make a bigger impact in the world. 2- People: You and I have a genuine … Read More
If you run your own membership business, you probably know that the key to sustained growth is investing in the right areas. You don’t have to spend a lot of money. You just have to spend the right amount in three important categories: Research and development. Watch your numbers. What are people buying? What do they want that you’re … Read More
What do your members really want? Jumping to conclusions is never safe. To run a better membership business, remember these basic truths about everyone who joins your membership: “I want to feel important.” No one wants to feel like a number, interchangeable, or easy to forget. Get to know your members as people; find out what makes each one … Read More
Do your emails get the attention and rapid response they deserve? Here’s how to make sure your members read and answer your messages while they’re still fresh: Grab them with your subject. The subject line should read like a compelling newspaper headline. One technique is to use the subject line to tell people what you want up front: “The … Read More
I’ve got an important question for you – and it’s NOT about your New Year’s resolution. It’s about your members! Your members are making resolutions for the New Year. They’ve got problems in their life and business that they want solved. So here’s the question: Will your membership program help them reach their desired outcome? This is an important question … Read More
Happy New Year from everyone here at Membership Multipliers! 2018 has come and gone, and we are grateful to have been able to help so many people this year. We look forward to more growth, and being able to continue to help you and your membership business into 2019. Here is to new beginnings and fresh starts!