Once you have your catalog and categories, you’ll then be able to organize your goods, services, and/or content onto a calendar. Many membership businesses leave the membership to chance. There’s no structure for how to deliver the membership. Why is it important to calendar your membership program? It reduces your stress. Instead, you will now know what you’re going to … Read More
Build a Sustainable Membership that Will Attract More Members – Categories
Imagine for a moment if you went to your favorite restaurant. Let’s take it a step further. It’s date night and you and your significant other are going to your favorite restaurant. You’ve been looking forward to it all week. There’s going to be great food and great company. You walk in and they’ve been anticipating your arrival. They escort … Read More
Build a Sustainable Membership that Will Attract More Members – Catalog
There’s a dirty little myth out there – “If we just add more value, we’ll get more members.” Sometimes the lie is said out loud. Sometimes it’s an internal belief. However, it all starts with, “Why aren’t we getting more members?” Somehow, the question of “Why aren’t we getting more members?” was more easily answered by just saying, “If we … Read More
L.E.A.D. Your Membership to Multiply, Part 4 – Develop
Can I ask you a question? What are you developing right now? Maybe, an even better question is, who are you developing right now? Develop There are three key areas of development that you should always be aware of and have an intentional plan to develop. Yourself Those Around You Your Business There’s already a great deal written on goal … Read More