In my membership business, there are four questions that I always ask. These are important to my business, because I like to use the principle of CANEI, which stands for “constant and never ending improvement.” My team and I are always asking questions that can help us with this principle. I want you to have this mindset of constant and … Read More
Money Buys Commitment: How to Increase Your Retention And Keep Your Members For The Long-Haul
Money buys a lot of things, but have you ever thought about the fact that money buys commitment? Let me share a story about how this plays into your membership business. I was talking to a private client recently who told me that he was turning away members, because he didn’t feel that they were committed to his membership. As … Read More
The Three Core Beliefs of Marketing and Why Your Membership Business Isn’t Growing
Once the New Year has come and gone, I always like to sit down and take a look at my marketing strategy over the last few months. What worked? What didn’t? What turned a profit? What ideas do we need to throw out? How can we improve? I’m not going to walk you through a new marketing plan for the … Read More