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Money Buys Commitment: How to Increase Your Retention And Keep Your Members For The Long-Haul

Money Buys Commitment: How to Increase Your Retention And Keep Your Members For The Long-Haul

Money buys a lot of things, but have you ever thought about the fact that money buys commitment? Let me share a story about how this plays into your membership business. I was talking to a private client recently who told me that he was turning away members, because he didn’t feel that they were committed to his membership. As … Read More

The Three Core Beliefs of Marketing and Why Your Membership Business Isn’t Growing

The Three Core Beliefs of Marketing and Why Your Membership Business Isn't Growing

Once the New Year has come and gone, I always like to sit down and take a look at my marketing strategy over the last few months. What worked? What didn’t? What turned a profit? What ideas do we need to throw out? How can we improve? I’m not going to walk you through a new marketing plan for the … Read More

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