Let’s imagine you and I are together enjoying a cup of coffee. And what if I asked you, “Hey, how many new members did you pick up in the last week or last month even?” You might say, “Well, Scott, I picked up five new members, seven new members, 12 new members,” whichever it may be. I would say, “Congratulations.” … Read More
5 Tips For Creating A Membership Culture In Your Business
What is it that you do? You might be the president of a Chamber of Commerce or you might run a gym membership business. Maybe you run a golf and country club or you have a coaching membership business. Regardless of the niche, you lead a membership business and that is different from a customer-based business. A customer-based business is … Read More
Why People Cancel Their Membership
After growing a membership business to over 3,127 members, you will hear all sorts of reasons for canceling. Some I knew were true and some sure did sound like a made-up story just so the member could cancel. However, after hearing hundreds of reasons for people canceling their membership, I’ve found that there are usually three general reasons people cancel. … Read More