One of the questions I’m often asked is what are some of the top reasons people quit membership programs? After working with my coaching network and my private clients and after leading my own membership business and growing a membership business to be the largest in its niche, I’ve compiled what I have found to be the top five reasons … Read More
Your Greatest Asset Is Your Time
Being a member of Dan Kennedy’s Titanium Group was invaluable to me. I learned some valuable lessons that still serve me incredibly well today. One of Dan’s lessons was “Don’t trade dollars for hours. Trade dollars for value.” As an example, Dan would charge over $19,000 for one day to meet in his basement. At that rate, you’re literally paying … Read More
Results Rule!
Results rule! That’s it. This is closely related to last week’s blog post, you may want to click here and check it out. Your opinion of your marketing doesn’t matter. The results rule! Your opinion of the effectiveness of your membership doesn’t matter. The results rule! The opinion of others doesn’t matter. The results rule! What someone thinks of you … Read More
Measure Everything and Know Your Numbers
In Titanium, Dan Kennedy’s highest-level mastermind, he had very little patience for people who didn’t know their numbers. It didn’t happen often, partly because the level of investment was meant to attract the right people and repel the wrong people. However, there were times when someone would get a little relaxed in their business, stop watching the numbers and Dan … Read More