“The goal is to market to your community to get them to use their membership in both a consistent and predictable manner.” For most membership businesses this is left to chance. There’s not an intentional process to move people from just using their membership to a place where you are able to anticipate their participation.
How To Scale And Grow Your Membership
Recently, I had a private conversation with someone who has been in our membership, attended one of our virtual events and been a fan of what we do to help membership businesses grow. During the conversation, I shared, there really are only two ways to sell more memberships.
Keith Lee: The Purpose Of Business Is To Live Your Life The Way You Want [Podcast]
In this episode of the More Members Now Podcast, Scott Whitaker interviews best-selling author and businessman Keith Lee on the real purpose of being in business is to create and live the life you want.
The Power of a Great Story
We’re never at a loss when it comes to stories of how people’s lives are being changed and how others are multiplying their membership and you can do the same!
Who Will You Help Today?
I remember getting sweaty palms just at the thought of trying to sell someone into a membership. My voice would crack when I’d mention the price of the membership. There were all these doubts in head telling me people wouldn’t join. Something had to change. No one enjoys trying to “sell” someone anything. That’s when I realized: Selling is helping!