You might ask, “Scott, why should I categorize my content? Why do I need to do that?” Well, here’s what I’ve found… As you look over your Content Catalog, I can guarantee there are some items in the list that you are more passionate about than others. There are certainly things I get more excited about delivering to my members … Read More
The One Thing You Must Get Right
Before we continue, consider a word of warning… You MUST follow this process step-by-step and you MUST get this one thing right. The more work you do right now on this one thing – attracting your right-fit members – the better you will ensure that your membership actually gets off the ground, and that you’ve got the right people on … Read More
Don’t Talk Yourself Out of Selling a High-Ticket Offer
Can you really sell your offer for that high of an investment? Many talk themselves out of pricing their membership offer where they believe it should be. Let’s say you have one member investing $1000 a month or you have 10 members investing $100 a month. It’s the same amount of revenue – $1,000. It’s NOT TEN times harder to … Read More
Don’t Try to Build a Ferrari on a Volkswagen Budget
So many people want to build amazing membership sites. They want badges, they want to track people’s progress, they want to send out rewards. They want to do all of this and more. They’re trying to build a Ferrari, but they’ve only got a Volkswagen budget. Listen, you’re just starting… go with the Volkswagen first. We all had our first … Read More