As a coach or consultant, you have a PROMISE inside of you. It’s the promise you have to help your members get from where they are, to where you know they can be. It’s the way you’re called to serve and is your unique genius to help others. Once you’ve committed to your PROMISE, you discover your PATH. That’s the … Read More
Four Ways To Leverage Your Genius
Once you’ve launched your membership and delivered some incredible content, at some point you’re going to consider revisiting that same content (or something similar). You will likely hesitate, saying to yourself, “I can’t teach that again. I’ve already taught that. I’ve already provided that. I’ve already told them that.” Guess what? It would be doing your members a disservice if … Read More
What’s Your WHY?
Maybe it has something to do with family. Maybe it has something to do with freedom. Maybe it has something to do with getting out of debt. What is your reason why? Write it down, and reflect on it. Your why is the one thing you must have in order to get more members. Sure, these marketing tactics and tools … Read More
Create a Dual Readership Path
When writing your sales letter, you want to create what’s called a “dual readership path.” That means you give a couple of ways for people to read your letter – for those who read every word and for those who only skim looking for the high points that stand out. The people who skim through your letter and go through … Read More
Leverage Your Guarantee
Yes, you really can have a guarantee on your membership. My guarantee goes like this: “Hey, if you sign up for the membership and decide that it’s not right for you, that it’s not a good fit, then let me know and I’ll refund your investment within the first 30 days.” I’m not going to refund their investment if they … Read More