Every business has to attract leads. Your membership is no different. A common mistake people make is focusing on “HOW to attract leads.” Should I do Facebook? LinkedIn? a webinar? strategy guide? e-book? podcast? a free challenge? . . . and the list continues to grow. With all the options it’s easy to see how many get paralyzed, frustrated and just go back and start scrolling … Read More
Everyone’s Favorite Channel
One of my mentors, Dan Kennedy, said that every person is tuned into their own radio station called WIIFM. Everybody has their antenna up and it’s tuned in to WIIFM. What’s in it for me? When they read your email, or your sales page, they will be asking the question, “What’s in it for me?” Answer that question. You’ll do … Read More
Your Secret Audience Formula
Here’s what I know: You genuinely have a desire to help people achieve their purpose in life, whatever that may be. Anyone who runs a membership must have a genuine interest in making other people’s lives better. Whether that means making their businesses better, or their relationships better, or their financial situation better, you are invested in helping people make … Read More