Discover Your “Why?”

Discover Your "Why?"

When I left my previous membership business, I was on top. It was the largest membership organization in its niche, having a huge impact serving people all across the U.S., Canada, Europe, Asia, and all over the world. But what would cause me to leave being on top? What became my why? Someone shared something important with me over lunch … Read More

9 Steps for a Seamless Sign Up System

9 Steps for a Seamless Sign Up System

Some people say, “The devil is in the details.” Personally, I like to think of it as “The devil is in the technology.” When it comes to launching your high ticket membership offer, there’s one last devil, I mean detail, that is easily left out. Before extending an invitation to others, it’s essential to ensure that the entire sign-up process … Read More

Create Urgency with a Deadline

Create Urgency with a Deadline

Having already discussed unleashing the power of scarcity, let’s also talk about creating urgency with a deadline. With a deadline on your membership, you let your prospects know that the opportunity to get these bonuses for the next X-number-of-people ends on a specific date and time. What I’m not saying is this means you close your enrollment period. I don’t … Read More

Why Do Some Memberships Grow And Others Don’t?

Apply the Scarcity Principle

Have you every considered this question: Why Do Some Memberships Grow And Others Don’t? I’ve been in the coaching world since 2009. And along the way, I’ve seen numerous coaching businesses flourish and if not the same or more others dwindle away. So why is it? Why do some memberships grow and why do others die on the vine. Value … Read More

Unlock the Power of the Scarcity Principle!

There’s a psychological tool that can be used in your marketing. It’s one that many marketers will use without integrity but when used correctly (meaning with integrity) it can help you increase your response rate to your high ticket offer. It’s the Scarcity Principle. But what exactly is it? It’s a psychological concept that people tend to place higher value … Read More