Launch It First, Then Build It

Launch It First, Then Build It

This may come as a shock to you, but when we started, we didn’t have a membership site. We didn’t have tons of content that we were just going to immediately go out and be able to offer. As a matter of fact, we invited members into our membership and didn’t deliver a thing to them, except for some bonuses … Read More

Money Buys Commitment

Money Buys Commitment

In a recent VIP Day, I was unpacking a client’s high-ticket membership and looking at all the different benefits that he provides his members, I used the phrase Money buys commitment. Let me tell you what I mean by that: One is, is that literally money buys commitment. If you think about the level of investment that you make, financial … Read More

Be a “Hope Dealer”

Be a "Hope Dealer"

Being a business coach and entrepreneur, you know the feeling of uncertainty. You may be feeling it right now or you may have felt it recently. And the reality is that you will experience it again. And not only do you experience it. But your members and clients experience it to. That’s why as coaches, we have to be “Dealers … Read More

Revealing Your Authority in Marketing

Revealing Your Authority in Marketing

There are just four types of emails that you need in your email marketing toolbox. One of them is the “Reveal” email. The “Reveal Email” is meant to reveal your authority by teaching and demonstrating your expertise. It’s an authority builder. It gives you credibility in the eyes of your audience by providing really good content. Imagine an email not … Read More