In a recent VIP Day, I was unpacking a client’s high-ticket membership and looking at all the different benefits that he provides his members, I used the phrase Money buys commitment. Let me tell you what I mean by that: One is, is that literally money buys commitment. If you think about the level of investment that you make, financial … Read More
Be a “Hope Dealer”
Being a business coach and entrepreneur, you know the feeling of uncertainty. You may be feeling it right now or you may have felt it recently. And the reality is that you will experience it again. And not only do you experience it. But your members and clients experience it to. That’s why as coaches, we have to be “Dealers … Read More
Revealing Your Authority in Marketing
There are just four types of emails that you need in your email marketing toolbox. One of them is the “Reveal” email. The “Reveal Email” is meant to reveal your authority by teaching and demonstrating your expertise. It’s an authority builder. It gives you credibility in the eyes of your audience by providing really good content. Imagine an email not … Read More