The Art of Pricing Your Membership

The Art of Pricing Your Membership

Which is easier…. Selling 100 people a membership at $27? Or selling 10 people a membership at $270? The revenue is the same, $2700 per month. After working with hundreds of membership leaders, I’ve found that it’s not ten times harder to sell membership for ten times more. So, how do you know what to price your membership? Well, here are some … Read More

Transforming Your Customers Into Members

Transforming Your Customers Into Members

What most separates a membership business from a “customer-based” business? In my opinion, COMMUNITY. I have yet to see a membership where there isn’t a community. [Note: I make a distinction between subscriptions and memberships. No one says, “I’m a member of Netflix.” Or, “I’m a member of the Wall Street Journal.” That’s because those are clearly subscriptions. Subscriptions would … Read More

The Simple Checklist To Gain More Members

The Simple Checklist To Gain More Members

When it comes to getting more members, there’s a simple three point checklist that I use every time. When all three are right, new member sign-ups just pour in. Get it wrong and… …well it’s because I didn’t run the checklist. Here it is: Outcome Offer Opportunity Let me break it down for you. 1- Present the right OUTCOME: You have … Read More

One Rule To Properly Position Yourself Over Your Competitors

One Rule To Properly Position Yourself Over Your Competitors

One of the reasons people cancel their membership and one that you’ve probably heard is, “I have found something else.” Many times, a member is not going to tell you they’re leaving you for your competitor. Instead, they just say, “Hey, I’ve found something else.” They don’t want to let you know that they’re cheating on you with somebody else. … Read More

Focus On Outcomes Instead Of Resolutions

Focus On Outcomes Instead Of Resolutions

I’ve got an important question for you – and it’s NOT about your New Year’s resolution. It’s about your members’! Your members are making resolutions for the New Year. They’ve got problems in their life and business that they want solved. So here’s the question: Will your membership program help them reach their desired outcome? This is an important question … Read More