21 Secrets to Online Marketing Success (Part 1)

Below is part 1 of 3 in a series of 25 Secrets to Online Marketing Success that I wanted to share with you. Just some lessons, I’m learning or have learned and passing along to you.

1. Be yourself. Do not pretend to be someone or something you are not. Your uniqueness will appeal to a certain segment of the market. These folks become your best fans and customers.

2. Follow your passion – do what you love – this doesn’t guarantee financial success but it will help you fulfill your purpose in life. Not doing what you love guarantees a life of boredom and unhappiness. The trick is to find a niche where your passions and interests intersect with the needs of the market.

3. Learn a financially valuable skill so you can command a decent salary or (if you are self-employed) a respectable fee.

4. Those workers and service providers who command top dollar either:
a) perform a service that makes or save their employer or client stress, time, energy or money,
b) have a skill for which the demand exceeds the supply, or
c) specialize in a narrow niche with little competition.
Even better if you can do all three!

5. As you generate income, give away 10% first, pay taxes (30%), with the remaining reinvest in your business in the beginning. As your business grows, the remaining can be divided in half for savings and half for your salary. It’s important to have a 6 months salary in savings so that you’ll never be caught off guard by a decline in the market.

6. Given the choice, have your children when you are young and possess the energy it takes to parent youngsters. My wife Kelly and I will be “empty-nesters” at age 45.

7. Spend as much time as you can with your children when they are young and still want you, even if you must make sacrifices in your professional achievements to do so. This time is passing quickly and once it’s gone, it’s gone for good.

Are you looking to grow your membership business?  You can multiply your membership money in 90 days or less.

If you want to discover how you can increase your retention and multiply your membership, join me for a FREE online training where I’ll should how to triple your membership in 21 day and do it over and over again!

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Scott Whitaker

"The Membership Multiplier"

Scott Whitaker, founder of Membership Multipliers, has been transforming coaching businesses since 2007. With a passion for helping coaches and consultants scale their impact, Scott’s mission is to empower thought leaders to create, launch, and grow high-ticket membership offers. His proven track record includes growing a coaching organization from 72 to over 3,000 members, making it the largest in its niche, and replicating that success across industries like childcare, lawyers, professional services, services businesses, and more.

Scott’s clients achieve extraordinary results through his innovative frameworks, including the "Seven Membership Multipliers." One client sold over $1 million in coaching in just 21 days, while another skyrocketed from $0 to $1 million in a single year. Others have scaled from $1.5 million to $6 million and many achieve over 90% retention in their programs.

As the author of six books, including High-Ticket Coach, High-Ticket Marketing, High-Ticket Events, High-Ticket Retention and High-Ticket Masterminds, Scott equips coaches with blueprints to grow and scale their business. His practical yet bold approach resonates with successful entrepreneurs ready to take their business to the next level. Whether you’re a consultant or a niche expert, Scott’s strategies help you impact more lives and build a thriving membership.