Are people not buying your membership?

You might be thinking it’s the economy, competition, or people just aren’t buying.

But that’s not true.

There are 3 reasons your membership isn’t converting…

1- You make an offer instead of an OUTCOME

What does your membership offer? As you begin to answer that question in your head, you’re probably already thinking of the tangible things that come with your membership (membership site, events, coaching, networking, etc.) That’s all wrong!

You have to turn your offer into an outcome.

What is the outcome your membership provides?

Is it better health, better finances, better relationships, more money, more meaning, greater significance, a sense of achievement, a sense of belonging… you get the idea.

People don’t want your membership offer, they want the outcome your membership provides.

2- There’s no INCENTIVE

If you look at your sales page, what’s the incentive for people to join “right now.” This is one of the most common mistakes people make in trying to sell their membership.

There’s no reason to “do it now.”

• Why should I join right now?
• What incentive do I get for doing it today and not putting it off to tomorrow, ore the next day or the day after that?
• What bonus can I get for signing up right now?

“Join now and you’ll get…” can be one of the greatest ways to sell your membership.

3- You sell based on need instead of DESIRE

The average person doesn’t join a gym because they want to sweat. They join a gym because they desire to be healthy, desire to look good, desire to lose weight, desire to accomplish a goal.

People don’t think they need what you’re selling. You and I think that.

It’s our job to create a desire for our membership.

When you create a desire for your membership, you’re able to sell your membership as the solution.

You have to include all three: Outcome, Incentive and Desire.

Go here to get your copy.

2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.

Go get your free copy here.

3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business.

Go here to complete this brief survey and schedule your free call.

Scott Whitaker

"The Membership Multiplier"

Scott Whitaker, founder of Membership Multipliers, has been transforming coaching businesses since 2007. With a passion for helping coaches and consultants scale their impact, Scott’s mission is to empower thought leaders to create, launch, and grow high-ticket membership offers. His proven track record includes growing a coaching organization from 72 to over 3,000 members, making it the largest in its niche, and replicating that success across industries like childcare, lawyers, professional services, services businesses, and more.

Scott’s clients achieve extraordinary results through his innovative frameworks, including the "Seven Membership Multipliers." One client sold over $1 million in coaching in just 21 days, while another skyrocketed from $0 to $1 million in a single year. Others have scaled from $1.5 million to $6 million and many achieve over 90% retention in their programs.

As the author of six books, including High-Ticket Coach, High-Ticket Marketing, High-Ticket Events, High-Ticket Retention and High-Ticket Masterminds, Scott equips coaches with blueprints to grow and scale their business. His practical yet bold approach resonates with successful entrepreneurs ready to take their business to the next level. Whether you’re a consultant or a niche expert, Scott’s strategies help you impact more lives and build a thriving membership.