3 Reasons Your Membership Isn’t Selling

3 Reasons Your Membership Isn't Selling

Are people not buying your membership?

You might be thinking it’s the economy, social distancing, “corona-cation” or people just aren’t buying.

But that’s not true.

There are 3 reasons your membership isn’t selling…

1- You make an offer instead of an OUTCOME

What does your membership offer? As you begin to answer that question in your head, you’re probably already thinking of the tangible things that come with your membership (membership site, events, coaching, networking, etc.) That’s all wrong!

You have to turn your offer into an outcome.

What is the outcome your membership provides?

Is it better health, better finances, better relationships, more money, more meaning, greater significance, a sense of achievement, a sense of belonging… you get the idea.

People don’t want your membership offer, they want the outcome your membership provides.

2- There’s no INCENTIVE

If you look at your sales page, what’s the incentive for people to join “right now.” This is one of the most common mistakes people make in trying to sell their membership.

There’s no reason to “do it now.”

  • Why should I join right now?
  • What incentive do I get for doing it today and not putting it off to tomorrow, ore the next day or the day after that?
  • What bonus can I get for signing up right now?

“Join now and you’ll get…” can be one of the greatest ways to sell your membership.

3- You sell based on need instead of DESIRE

The average person doesn’t join a gym because they want to sweat. They join a gym because they desire to be healthy, desire to look good, desire to lose weight, desire to accomplish a goal.

People don’t think they need what you’re selling. You and I think that.

It’s our job to create a desire for our membership.

When you create a desire for your membership, you’re able to sell your membership as the solution.

You have to include all three: Outcome, Incentive and Desire.

If you’re interested in learning more about if and how I can help you scale your coaching business, here are three ways we can work together:

1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.

Go here to get your copy.

2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.

Go get your free copy here.

3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business.

Go here to complete this brief survey and schedule your free call.

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About Scott Whitaker

Scott is an expert in creating and building membership programs within businesses, giving greater value to customers and multiplying income. Using his "Seven Systems of a Healthy Membership Program," he will help you get new members, increase retention and structure your membership program for long-term growth.