Some people say, “The devil is in the details.”
Personally, I like to think of it as “The devil is in the technology.”
When it comes to launching your high ticket membership offer, there’s one last devil, I mean detail, that is easily left out.
Before extending an invitation to others, it’s essential to ensure that the entire sign-up process functions seamlessly and flawlessly. This entails a comprehensive evaluation of the underlying technology, the user experience, and the financial processes. By following a systematic approach, we can guarantee a hassle-free journey for our potential members and safeguard the integrity of our offer.
To that end, here’s a step-by-step guide outlining the meticulous process we undertake to validate our membership sign-up system. Each step is designed to identify and rectify any potential glitches or hindrances, ensuring that our users’ interaction with the system is nothing short of exceptional. Let’s delve into the nine pivotal points that constitute our pre-launch checklist:
- Test the Technology: Begin by thoroughly testing the technology involved, including the membership website, sign-up forms, and associated software.
Thoroughly testing the technology ensures that your membership website, sign-up forms, and associated software are all working as intended. This prevents potential customers from encountering frustrating issues while trying to sign up, which could lead to them abandoning the process. By testing beforehand, you can catch any technical glitches and ensure a smooth user experience.
You don’t want to hear from a prospect, “I tried to complete your order form, but it didn’t work.” - Personal Sign-up: Always be the first to sign up for your own high ticket offer! Walk through the entire sign-up process yourself to identify and address any issues from the user’s perspective.
Being the first to sign up for your own offer demonstrates your commitment and confidence in what you’re providing. Walking through the sign-up process yourself helps you identify any friction points or obstacles from the user’s perspective. This firsthand experience enables you to address any potential issues and optimize the process for your future customers. - Recurring Billing Setup: Ensure the recurring billing system is correctly configured, with accurate billing intervals for different subscription plans.
Correctly configuring the recurring billing system is crucial to avoid any billing discrepancies. Ensuring accurate billing intervals for different subscription plans prevents undercharging or overcharging members. This step is essential for building trust with your customers and maintaining transparency in financial transactions. - Functionality Testing: Avoid the embarassment of having double charged a member. Or even worse. . . Them not being billed at all because your recurring billing wasn’t setup correctly.
Test the recurring billing process using real credit card information to ensure accurate processing.
Functionality testing of the recurring billing process is essential to prevent embarrassing situations such as double charging or not charging members at all. Using real credit card information helps you confirm that the billing process is accurate and that payments are processed as intended. - Sales Page Destination: Verify that users are directed to the correct destination after signing up, such as a thank-you page or members-only area. What do you want your high ticket members to receive immediately after the transaction?
After users sign up, their journey should continue seamlessly. Verifying that users are directed to the correct destination, such as a thank-you page or members-only area, is crucial for delivering immediate value and setting the right tone for their membership experience. - Credit Card Processor Validation: Confirm that your credit card processor captures payments reliably and without technical glitches.
Ensuring that your credit card processor reliably captures payments is essential for maintaining a trustworthy payment process. Technical glitches or errors in payment processing could lead to frustration and distrust among members. Validation of the processor helps guarantee a smooth financial transaction. - Double-Check Everything: Step away from the process and return later to catch any issues you might have overlooked due to familiarity.
Stepping away from the process and returning later allows you to approach it with fresh eyes. Familiarity can lead to overlooking certain issues. By double-checking everything, you have a higher chance of catching any minor details or potential problems that might have been missed during initial testing. - Personal Refunds: Simulate refund processes for yourself and your team to ensure a seamless and straightforward experience.
Simulating refund processes for yourself and your team ensures that refunding members is a straightforward and hassle-free experience. This showcases your commitment to customer satisfaction and demonstrates your readiness to address any issues promptly. - Thorough Walkthrough: Only after successfully completing the previous steps should you make the membership sign-up process public. This final step ensures that all aspects have been meticulously reviewed, tested, and refined. It’s the culmination of your efforts to create a seamless and successful membership onboarding experience.
The success of your high ticket membership program hinges on the details of each step outlined in our pre-launch checklist. By subjecting your technology, processes, and user experience to rigorous testing, you create an environment where potential members can engage with confidence and enthusiasm.
Through personally walking the path that our users will tread, we gain invaluable insights into their journey, allowing us to fine-tune every aspect for maximum convenience and satisfaction. By verifying the accuracy of our recurring billing system and confirming the effectiveness of our credit card processor, we ensure that financial transactions are smooth and secure.
Our commitment to perfection is exemplified by our willingness to refund ourselves and our team, should any discrepancies arise. This not only guarantees a seamless refund process but also underscores our dedication to ironing out any issues before they impact our members.
By following these nine essential points, we’re not just launching a high ticket membership program; we’re creating a gateway to a world of value, reliability, and excellence for each and every member who joins us.
Are you interested in taking next steps to multiply your coaching business? Here are three ways we can work together:
1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.
2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.
3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business. Go here to complete this brief survey and schedule your free call.
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