Ask “Who” First, Then “How”

Ask "Who" First, Then "How"

Every business has to attract leads. Your membership is no different.

A common mistake people make is focusing on “HOW to attract leads.”

Should I do Facebook? LinkedIn? a webinar? strategy guide? e-book? podcast? a free challenge? . . . and the list continues to grow.

With all the options it’s easy to see how many get paralyzed, frustrated and just go back and start scrolling away on social media.

That’s because there’s too much focus on the HOW.

Instead, what if you took a moment and focused on the WHO.

Who is your ideal prospective member?

It’s quite possible you’ll never discover the right HOW without first discovering the WHO.

WHO are your ideal prospective members?

Where do your prospects hang out? (Online and Offline)

What keeps them awake at night?

What do they desire most?

The more time you spend on the WHO, the HOW gets really easy.

Instead of wondering and guessing if they want your prospect attraction tool, you’ll know they want it and you’ll know HOW they want it delivered.

WHO first, HOW second.

If you’re interested in learning more about if and how I can help you scale your coaching business, here are three ways we can work together:

1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.

Go here to get your copy.

2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.

Go get your free copy here.

3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business.

Go here to complete this brief survey and schedule your free call.

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About Scott Whitaker

Scott is an expert in creating and building membership programs within businesses, giving greater value to customers and multiplying income. Using his "Seven Systems of a Healthy Membership Program," he will help you get new members, increase retention and structure your membership program for long-term growth.