Being a member of Dan Kennedy’s Titanium Group was invaluable to me. I learned some valuable lessons that still serve me incredibly well today. One of Dan’s lessons was “Don’t trade dollars for hours. Trade dollars for value.” As an example, Dan would charge over $19,000 for one day to meet in his basement. At that rate, you’re literally paying … Read More
Results Rule!
Results rule! That’s it. This is closely related to last week’s blog post, you may want to click here and check it out. Your opinion of your marketing doesn’t matter. The results rule! Your opinion of the effectiveness of your membership doesn’t matter. The results rule! The opinion of others doesn’t matter. The results rule! What someone thinks of you … Read More
Measure Everything and Know Your Numbers
In Titanium, Dan Kennedy’s highest-level mastermind, he had very little patience for people who didn’t know their numbers. It didn’t happen often, partly because the level of investment was meant to attract the right people and repel the wrong people. However, there were times when someone would get a little relaxed in their business, stop watching the numbers and Dan … Read More
You Need To Have A Modus Operandi And Fully Own It
Have you met Dan Kennedy? For those of you who do not know Dan, you should. Just go to Amazon.com and buy every book he’s authored and co-authored. I’ve had the privilege to call Dan a friend and mentor for some time now. I’ve been following him since 2007. During that time, I’ve attended almost every event that he’s hosted, … Read More
One Is A Very Bad Number
When you are just starting out, the membership businesses owner typically wears all the hats. If it needs to get done, the business owner is usually is the one doing it. If there is an email the owner rights it. If there is a process or procedure, the owner creates it. And as time goes by, ONE becomes a very … Read More
You Must Commit to Accelerating Your Membership
The first time I tried to build a membership business, I didn’t have a clue as to what to do. I didn’t have these accelerators that I’ve outlined in my book. I didn’t have the numerous other accelerators that I’ve shared with my private clients and members. I didn’t have the tools and templates that I’m sharing with you here. … Read More
Goal Setting: The 100 Goal Challenge
There’s already a great deal written on goal setting. My point isn’t to elaborate or even repeat what you may have already heard, but rather to challenge you. I call it The 100 Goal Challenge. It’s a challenge someone once gave me and one that I’ve repeated over the years and used with my members and private clients. It’s simple … Read More
How To Increase Retention And Keep Members For The Long-Haul
Are you losing members? Of course! It’s one of the unfortunate circumstances of having a membership program. You win some and you lose some. Most business owners just accept that it happens and move on to find new members. However, the above average business owner will find opportunities to keep members from quitting. The profit for your membership program is … Read More
The One Thing You Must Do To Make Your Trial Membership Succeed
Let’s imagine you and I are together enjoying a cup of coffee. And what if I asked you, “Hey, how many new members did you pick up in the last week or last month even?” You might say, “Well, Scott, I picked up five new members, seven new members, 12 new members,” whichever it may be. I would say, “Congratulations.” … Read More
5 Tips For Creating A Membership Culture In Your Business
What is it that you do? You might be the president of a Chamber of Commerce or you might run a gym membership business. Maybe you run a golf and country club or you have a coaching membership business. Regardless of the niche, you lead a membership business and that is different from a customer-based business. A customer-based business is … Read More