Let’s talk about the key to getting new members. The key to getting new members is clarity. Where you see clouds, your prospects, they’re going to see fog. What’s cloudy for you is foggy for your prospects. Here’s what I mean by that: Do you have a clear call-to-action? When you tell people on your membership site to sign up, … Read More
How Do You Handle a Cancellation Request?
If you have a membership business, you know the excitement of gaining new members. I’m always excited to bring on a new member! The relationships I have with my members are some of the most fulfilling. I find a lot of joy in helping business owners grow their membership. Building businesses is my passion, and helping others has always been … Read More
Two Tools to Increase Retention
There are two tools you have in your arsenal to keep people from quitting your membership program. RESULTS + RELATIONSHIPS Let’s take a look at the first – RESULTS: When you get your members results and they see their success tied to your membership program, they’ll be hard to lose. You’ll make them a fan. They’ll see their achievement is … Read More
The Biggest Mistake Membership Businesses Make When Marketing a Free Trial
I recently received an email from a Private Client – they made a huge mistake. Honestly, it’s one I’ve told them not to do but it happened anyway. What was it? They didn’t remove current members from their marketing. They promoted a trial membership to people who were already members! You should not market your trial membership to your current … Read More
Creating the Perfect Offer: A Complete Checklist
If you were to visit your own membership offer, your landing page, anywhere you’re asking people to sign up or join your membership, or go to one of your offers what would you see? This is one of the areas where I have to pull out a checklist myself and run my own checklist on what every offer should have. … Read More
How to Get More Members Paying You More
How many membership levels do you have? So many membership businesses only have one level of membership, others might have two; but I’m going to try to convince you that you need three. (And if you have four or more levels of membership, I’m still going to suggest slimming it down to just three.) If you’re now looking at your … Read More
7 Reasons Why Members Shouldn’t Get Everything for Free
Right now there is money being left on the table in your membership business. Your members could actually be paying you more! Many of you have been making additional products or trainings or services available for free—beyond what was promised in the membership. You probably feel your members should get everything for free just because they’re a member. But you … Read More
21 Secrets to Online Marketing Success (Part 3)
Below is the final of three posts. Part 1 Part 2 15. Do not give people unsolicited advice. They won’t do anything with it and it will only frustrate you further with their lack of improvement. 16. To paraphrase Dan Kennedy, guard your time like the gold in Fort Knox. You can always make more money, but time lost or … Read More
21 Secrets to Online Marketing Success (Part 2)
Below is part two of my three part blog on 21 Secrets to Online Marketing Success. You can find part 1 here. 8. Do not allow yourself to be belittled, insulted or demeaned verbally or in writing by others. When someone makes a snide or degrading comment, your reply should be: “What was your purpose in making that comment to … Read More
21 Secrets to Online Marketing Success (Part 1)
Below is part 1 of 3 in a series of 25 Secrets to Online Marketing Success that I wanted to share with you. Just some lessons, I’m learning or have learned and passing along to you. 1. Be yourself. Do not pretend to be someone or something you are not. Your uniqueness will appeal to a certain segment of the … Read More