L.E.A.D. Your Membership to Multiply, Part 1

Here’s a powerful question for you to consider: What one thing could you do over the next six months to DOUBLE or even TRIPLE your membership? The first thing you need to do is believe that it is possible. Again, you must believe that something can be, before it will become. But believing is not enough. You can’t just sit … Read More

The One Solution To Your Membership Business Problems

Regardless of the niche, regardless of the services you provide, you lead a membership business and a membership business is different from a customer business. A customer-based business is a one and done. You get the customer and you hope that they come back, but with a membership business they’re saying, “I’m going to make an investment, and it’s going … Read More

How To Position Yourself Over Your Competitors The Right Way

How To Position Yourself Over Your Competitors The Right Way

One of the reasons people cancel their membership and one that you’ve probably heard is, “I have found something else.” Many times, a member is not going to tell you they’re leaving you for your competitor. Instead, they just say, “Hey, I’ve found something else.” They don’t want to let you know that they’re cheating on you with somebody else. … Read More

I Have A Huge Announcement And You Get A Special Bonus

It’s brand-new! The “More Members Now Podcast” has officially launched! And to celebrate, we’re giving away over $472.67 in membership tools and resources! All you have to do is click the link below! www.MoreMembersNowPodcast.com Subscribe to the podcast and then click: Get Your PowerPack! Every week, there will be a brand new episode. Each will help you get more members, increase your retention … Read More

Why You Should Always Leave A Door Open For A Member To Return

Why You Should Always Leave A Door Open For A Member To Return

Membership has a life cycle. Just because a member cancels, it doesn’t mean they won’t return. So, why not leave an open door for them to come back? I’ve seen memberships where, if you cancel, they basically say, “You’re dead to me!” I know of one such membership business, that if you cancel your membership, you’re literally blacklisted and are … Read More

Don’t Believe This Membership Myth

There’s a dirty little myth out there – “If we just add more value, we’ll get more members.” Sometimes the lie is said out loud. Sometimes it’s an internal belief. However, it all starts with, “Why aren’t we getting more members?” Somehow, the question of “Why aren’t we getting more members?” was more easily answered by just saying, “If we … Read More

Are You Killing Your Membership?

There’s a silent killer lurking in your membership business. No, it’s not one of your members. It’s not one of your staff members either (although there may be times where they want to, HA!). It’s not your database, CRM, or marketing, either. The silent killer… it’s Member Overwhelm! It creeps in, starting from the very beginning. Your prospect signs up … Read More

How You Can “Rescue People” from Canceling Your Membership

How You Can “Rescue People” from Canceling Your Membership

After growing a membership business to over 3,127 members, you will hear all sorts of reasons for canceling. Some I knew were true and some sure did sound like a made-up story just so the member could cancel. However, after hearing hundreds of reasons for people canceling their membership, I’ve found that there are usually three general reasons people cancel. … Read More

Who’s In Your Crowd?

Who's In Your Crowd

Call it an avatar, an ideal member, or prospect profile, you need a good understanding of who your prospective member is so you can best target your marketing. These are the non-members that you’re best able to help with your membership. If you’re going to move these people out of the crowd, you need to know who these non-members are. … Read More

Transforming Customers Into Members

Transforming Customers Into Members

What most separates a membership business from a “customer-based” business? In my opinion, COMMUNITY. I have yet to see a membership where there isn’t a community. [Note: I make a distinction between subscriptions and memberships. No one says, “I’m a member of Netflix.” Or, “I’m a member of the Wall Street Journal.” That’s because those are clearly subscriptions. Subscriptions would … Read More