Why People Cancel Their Membership

Why People Cancel Their Membership

After growing a membership business to over 3,127 members, you will hear all sorts of reasons for canceling. Some I knew were true and some sure did sound like a made-up story just so the member could cancel. However, after hearing hundreds of reasons for people canceling their membership, I’ve found that there are usually three general reasons people cancel. … Read More

The Four Most Valuable Questions You Can Ask

The Four Most Valuable Questions You Can Ask

In my membership business, there are four questions that I always ask. These are important to my business, because I like to use the principle of CANEI, which stands for “constant and never ending improvement.” My team and I are always asking questions that can help us with this principle. I want you to have this mindset of constant and … Read More

Build a Sustainable Membership that Will Attract More Members – Calendar

Build a Sustainable Membership that Will Attract More Members - Calendar

Once you have your catalog and categories, you’ll then be able to organize your goods, services, and/or content onto a calendar.  Many membership businesses leave the membership to chance. There’s no structure for how to deliver the membership.  Why is it important to calendar your membership program?  It reduces your stress. Instead, you will now know what you’re going to … Read More

Build a Sustainable Membership that Will Attract More Members – Categories

Build a Sustainable Membership that Will Attract More Members - Categories

Imagine for a moment if you went to your favorite restaurant. Let’s take it a step further. It’s date night and you and your significant other are going to your favorite restaurant. You’ve been looking forward to it all week. There’s going to be great food and great company. You walk in and they’ve been anticipating your arrival. They escort … Read More

Build a Sustainable Membership that Will Attract More Members – Catalog

Build a Sustainable Membership that Will Attract More Members - Catalog

There’s a dirty little myth out there – “If we just add more value, we’ll get more members.” Sometimes the lie is said out loud. Sometimes it’s an internal belief. However, it all starts with, “Why aren’t we getting more members?” Somehow, the question of “Why aren’t we getting more members?” was more easily answered by just saying, “If we … Read More

L.E.A.D. Your Membership to Multiply, Part 4 – Develop

L.E.A.D. Your Membership to Multiply, Part 4 - Develop

Can I ask you a question?  What are you developing right now?  Maybe, an even better question is, who are you developing right now? Develop There are three key areas of development that you should always be aware of and have an intentional plan to develop. Yourself Those Around You Your Business There’s already a great deal written on goal … Read More

L.E.A.D. Your Membership to Multiply, Part 3 – Apply

L.E.A.D. Your Membership to Multiply, Part 3 - Apply

What are you applying in your membership business right now? A good place to start is: what are you going to apply from reading this book? Have you gone to www.AcceleratorBook.com and picked up your free tools and resources? Have you checked our the previous posts in this series?  Click the link to learn more about LEAD your membership, and … Read More

L.E.A.D. Your Membership to Multiply, Part 2 – Evaluate

L.E.A.D. Your Membership to Multiply, Part 2 – Evaluate

Julius Caesar once said, “Experience is the best teacher.” Well, Julius Caesar was wrong! You can experience many things but that doesn’t mean that you will learn from them. Evaluated experience is the best teacher! Do you know how to train an elephant? Elephants are some of the strongest animals on our planet yet they can be held back by … Read More