The Biggest Mistake Membership Businesses Make When Marketing a Free Trial

I recently received an email from a Private Client – they made a huge mistake.  Honestly, it’s one I’ve told them not to do but it happened anyway. What was it? They didn’t remove current members from their marketing.  They promoted a trial membership to people who were already members! You should not market your trial membership to your current … Read More

Creating the Perfect Offer: A Complete Checklist

If you were to visit your own membership offer, your landing page, anywhere you’re asking people to sign up or join your membership, or go to one of your offers what would you see? This is one of the areas where I have to pull out a checklist myself and run my own checklist on what every offer should have. … Read More

How to Get More Members Paying You More

How many membership levels do you have? So many membership businesses only have one level of membership, others might have two; but I’m going to try to convince you that you need three. (And if you have four or more levels of membership, I’m still going to suggest slimming it down to just three.) If you’re now looking at your … Read More

7 Reasons Why Members Shouldn’t Get Everything for Free

Right now there is money being left on the table in your membership business. Your members could actually be paying you more! Many of you have been making additional products or trainings or services available for free—beyond what was promised in the membership. You probably feel your members should get everything for free just because they’re a member. But you … Read More

21 Secrets to Online Marketing Success (Part 3)

Below is the final of three posts. Part 1 Part 2 15. Do not give people unsolicited advice. They won’t do anything with it and it will only frustrate you further with their lack of improvement. 16. To paraphrase Dan Kennedy, guard your time like the gold in Fort Knox. You can always make more money, but time lost or … Read More

21 Secrets to Online Marketing Success (Part 2)

Below is part two of my three part blog on 21 Secrets to Online Marketing Success. You can find part 1 here. 8. Do not allow yourself to be belittled, insulted or demeaned verbally or in writing by others. When someone makes a snide or degrading comment, your reply should be: “What was your purpose in making that comment to … Read More

21 Secrets to Online Marketing Success (Part 1)

Below is part 1 of 3 in a series of 25 Secrets to Online Marketing Success that I wanted to share with you. Just some lessons, I’m learning or have learned and passing along to you. 1. Be yourself. Do not pretend to be someone or something you are not. Your uniqueness will appeal to a certain segment of the … Read More

Three Practical Strategies You Can Use To Multiply Your Membership

Retention= Results + Relationships.  Lyndsay Phillips is CEO and Captain of Smooth Sailing Business Growth, and content marketing strategic planner. She and her team work with entrepreneurs, coaches, authors and speakers to fast track their business growth through the power of content marketing. She has a Facebook Live show, “Marketing and Merlot,” with Lindsay Anderson, aka One-Click Lindsay where they “embark with … Read More

Three Practical Strategies You Can Use To Multiply Your Membership

Retention= Results + Relationships.  Lyndsay Phillips is CEO and Captain of Smooth Sailing Business Growth, and content marketing strategic planner. She and her team work with entrepreneurs, coaches, authors and speakers to fast track their business growth through the power of content marketing. She has a Facebook Live show, “Marketing and Merlot,” with Lindsay Anderson, aka One-Click Lindsay where they “embark with … Read More

Which of these images best represents you?

Once there were two business owners. Both were smart, worked hard and delivered good products and services. But one of them felt like felt like this: The other one felt like this: The difference was one kept up with the times and learned how to sell his products and services en masse via membership programs generating huge paydays for himself. … Read More