7 Things You Won’t Believe People Are Selling With Membership

Let’s have a little fun… As Membership Business owners creativity is our friend, and that’s why it can be particularly discouraging when we have a mental block or when we feel like we’ve run out of good ideas. Well here’s a list of 10 truly absurd things that are actually selling with membership… …hopefully you find it inspiring and thought-provoking (or … Read More

Three Ways To Create Stronger Offers

Here are 3 suggestions that can make your offers stronger: 1. Be different. Don’t give away yet another free coffee mug or free bonus report; the best offers are fresh and new. For instance, the sweepstakes mailing that successfully launched New York magazine offered a unique grand prize: dinner at Gracie Mansion with New York City’s mayor. Most investment newsletters offer … Read More

How to Help Your Members Without Creating More Work

I know you’re busy. Your calendar probably looks just like mine. It’s filled with appointments, phone calls, business trips, date nights, kid’s activities and vacations. How can you balance all of these activities while still actively engaging and bringing value to your members? And how can you help your members without creating more work for yourself? Three simple questions can … Read More

How Many Employees Should You Have?

According to consultant Don Libey, multi-channel merchants (catalogers, e commerce businesses, retailers, direct marketers) should generate at least $375,000 in annual sales per employee (that includes the business owner). If you’re a small business or home-based business with low overhead and a lean operation, I think even $200,000 per employee is acceptable. That means if you are a solopreneur earning … Read More

Do You Have an Engagement Tripwire?

When someone joins your membership program, they’re not really a member. Not quite yet. Sure, they’ve signed up, agreed to be a member and paid their fee. But, that doesn’t make them a member. A member is fully engaged, involved and utilizing their membership. So how do you take someone from sign up to fully engaged? One of the more … Read More

31 Reasons Why Members Quit

Below are 31 Reasons Members Quit. They’re 31 reasons that I’ve heard over and over from members and leaders like you. There’s so much competing for your members and so much going on in the personal life and business of your members that even the slightest interference can cause your members to quit. You’ve got to have a plan for … Read More

Cancellation Requests – What do you do?

Why People Quit Button

“I need to cancel my membership.” That’s what the email said. What do you do next? Do you forward it to a staff member?  What do they do with it? When I meet with my private clients, I always ask about how they process cancellations.  Without a doubt, they always say they just go ahead and cancel them. No questions … Read More

Are You Missing Out On The Latest Way To Attract Members?

Marketing is one of the most important parts of any business, but it is also a part of the business that tends to lag behind the times. It was not too many years ago that companies didn’t see the value in a website or in sending out email marketing to their members. Now, even these new marketing options are being … Read More

How to maximize events in your membership business

Many membership businesses have found that events are a great way to increase retention for their membership business.  Members attend an event, build relationships, increase their engagement and end up keeping their membership. So how can you leverage your events to increase the impact and provide even greater value for your members:   Know your goals. Is it to get … Read More

Membership Strategies from the UFC

I recently had the opportunity to attend a UFC Fight in Las Vegas. The UFC has become one of the fastest growing organizations in sports.  The Fertitta Brothers bought the UFC in 2001 for two million dollars and 15 years later sold it for four billion dollars.  Not a bad ROI. But that’s not what this post is about.  It’s … Read More