Below is part 1 of 3 in a series of 25 Secrets to Online Marketing Success that I wanted to share with you. Just some lessons, I’m learning or have learned and passing along to you. 1. Be yourself. Do not pretend to be someone or something you are not. Your uniqueness will appeal to a certain segment of the … Read More
Three Practical Strategies You Can Use To Multiply Your Membership
Retention= Results + Relationships. Lyndsay Phillips is CEO and Captain of Smooth Sailing Business Growth, and content marketing strategic planner. She and her team work with entrepreneurs, coaches, authors and speakers to fast track their business growth through the power of content marketing. She has a Facebook Live show, “Marketing and Merlot,” with Lindsay Anderson, aka One-Click Lindsay where they “embark with … Read More
Three Practical Strategies You Can Use To Multiply Your Membership
Retention= Results + Relationships. Lyndsay Phillips is CEO and Captain of Smooth Sailing Business Growth, and content marketing strategic planner. She and her team work with entrepreneurs, coaches, authors and speakers to fast track their business growth through the power of content marketing. She has a Facebook Live show, “Marketing and Merlot,” with Lindsay Anderson, aka One-Click Lindsay where they “embark with … Read More
Which of these images best represents you?
Once there were two business owners. Both were smart, worked hard and delivered good products and services. But one of them felt like felt like this: The other one felt like this: The difference was one kept up with the times and learned how to sell his products and services en masse via membership programs generating huge paydays for himself. … Read More
Embarrassed? Your Members. . .
Embarrassed! It’s a funny word when you think about it. Say it out loud. It’s kind of odd. E-M-B-A-R-R-A-S-S-E-D That’s what happens when your members go to quit. They’re usually embarrassed to say, “I need to cancel my membership.” If anything they’ll avoid even saying it at all. They’ll send you an email just hoping you’ll process their cancellation and … Read More
How to Assimilate New Members and Increase Retention with “Engagement Tripwires” in Your Membership Program
When someone joins your membership program, they’re not REALLY a member. Not quite yet. Sure, they’ve signed up, agreed to be a member and paid their fee. But, that doesn’t make them a member. They don’t “feel” like a member. They say things like: I joined _____ membership. vs I am a member of _____ membership. Your membership. . . vs My membership. . . You … Read More
Improve Your Direct Mail Response With “Lift Letters”
The lift letter, also known as a lift note, is the second, small letter that is sometimes inserted into a direct mail package along with the main multi page sales letter. It often has a headline that reads something like, “Read this only if you are NOT interested in buying [name of product].” The purpose, as its name implies, is … Read More
Quick question – Why should I . . .
Quick question for you – why should I join your membership program? Can you and your staff quickly give the unique selling proposition (USP) that your membership offers? More than likely your staff will start listing what people will receive with their membership and not the benefits or desired outcome that people will experience with their membership. So, do you … Read More
What You Can Learn from Cadillac
Would you like a Cadillac Membership? No, I’m not talking about some new level – Gold, Diamond, Cadillac. I’m talking about a real membership with Cadillac, the car company. I wanted to pass along an article to you where Cadillac is entering the membership/subscription business with their “Cadillac Book Service.” For $1500 a month, you can get a Cadillac. The … Read More
Chocolate Pinata – Have you ever had one?
Have you ever had a Chocolate Pinata? It looks like this – It’s a hollow chocolate ball filled with churros and all sorts of fruit. If you ever get the opportunity – GET IT! My wife and I went to a high end Mexican Restaurant (not some hole in the wall joint.) We just finished eating and looked over at … Read More