3 Ways to Take Better Care of Your Prospects

3 Ways to Take Better Care of Your Prospects

Any membership business that wants to be successful knows about the importance of lead generation, but many prospects are just not ready to start buying. The good news is that this issue can be resolved with the use of lead nurturing.

Overcome The Tug

Overcome The Tug

Some might consider planning for 2021 a pretty easy thing to do considering what all has happened this past year. “Doesn’t take much to improve on a year like that.” There’s a real danger in thinking it doesn’t take much to improve upon 2020…

Tips for Authentic Interaction with Members

Tips for Authentic Interaction with Members

Your members are empowered with lots and lots of information in today’s world, making it important for you to be able to provide your members with superior self-discovery options in addition to customized interactive experiences that tailor to their own personal requirements.

The Four Most Valuable Questions You Can Ask

The Four Most Valuable Questions You Can Ask

In my membership business, there are four questions that I always ask. These are important to my business, because I like to use the principle of CANEI, which stands for “constant and never ending improvement.” My team and I are always asking questions that can help us with this principle. I want you to have this mindset of constant and … Read More

Member Retention Tips

Member Retention Tips

It can be an exciting experience for a membership business owner to finally win over that new member, not least because it demonstrates the worth of strategies and campaigns. The downside to this is that focusing too heavily on winning new members can have the unintentional result of leaving existing members feeling dissatisfied and forgotten. There is no point in … Read More

Losing Members?

Losing Members?

Are you losing members? Of course! It’s one of the unfortunate circumstances of having a membership program. You win some and you lose some. Most business owners just accept that it happens and move on to find new members. However…