Measure Everything and Know Your Numbers

Measure Everything and Know Your Numbers

In Titanium, Dan Kennedy’s highest-level mastermind, he had very little patience for people who didn’t know their numbers. It didn’t happen often, partly because the level of investment was meant to attract the right people and repel the wrong people. However, there were times when someone would get a little relaxed in their business, stop watching the numbers and Dan … Read More

You Need To Have A Modus Operandi And Fully Own It

You Need To Have A Modus Operandi And Fully Own It

Have you met Dan Kennedy? For those of you who do not know Dan, you should.  Just go to Amazon.com and buy every book he’s authored and co-authored. I’ve had the privilege to call Dan a friend and mentor for some time now. I’ve been following him since 2007. During that time, I’ve attended almost every event that he’s hosted, … Read More

One Is A Very Bad Number

One Is A Very Bad Number

When you are just starting out, the membership businesses owner typically wears all the hats.  If it needs to get done, the business owner is usually is the one doing it. If there is an email the owner rights it. If there is a process or procedure, the owner creates it. And as time goes by, ONE becomes a very … Read More

You Must Commit to Accelerating Your Membership

You Must Commit to Accelerating Your Membership

The first time I tried to build a membership business, I didn’t have a clue as to what to do. I didn’t have these accelerators that I’ve outlined in my book. I didn’t have the numerous other accelerators that I’ve shared with my private clients and members. I didn’t have the tools and templates that I’m sharing with you here.  … Read More

Goal Setting: The 100 Goal Challenge

There’s already a great deal written on goal setting. My point isn’t to elaborate or even repeat what you may have already heard, but rather to challenge you. I call it The 100 Goal Challenge. It’s a challenge someone once gave me and one that I’ve repeated over the years and used with my members and private clients. It’s simple … Read More

How To Increase Retention And Keep Members For The Long-Haul

How To Increase Retention And Keep Members For The Long-Haul

Are you losing members? Of course! It’s one of the unfortunate circumstances of having a membership program. You win some and you lose some. Most business owners just accept that it happens and move on to find new members. However, the above average business owner will find opportunities to keep members from quitting. The profit for your membership program is … Read More

The One Thing You Must Do To Make Your Trial Membership Succeed

Let’s imagine you and I are together enjoying a cup of coffee.  And what if I asked you, “Hey, how many new members did you pick up in the last week or last month even?” You might say, “Well, Scott, I picked up five new members, seven new members, 12 new members,” whichever it may be. I would say, “Congratulations.” … Read More

5 Tips For Creating A Membership Culture In Your Business

5 Tips For Creating A Membership Culture In Your Business

What is it that you do? You might be the president of a Chamber of Commerce or you might run a gym membership business. Maybe you run a golf and country club or you have a coaching membership business. Regardless of the niche, you lead a membership business and that is different from a customer-based business. A customer-based business is … Read More

Why People Cancel Their Membership

Why People Cancel Their Membership

After growing a membership business to over 3,127 members, you will hear all sorts of reasons for canceling. Some I knew were true and some sure did sound like a made-up story just so the member could cancel. However, after hearing hundreds of reasons for people canceling their membership, I’ve found that there are usually three general reasons people cancel. … Read More

The Four Most Valuable Questions You Can Ask

The Four Most Valuable Questions You Can Ask

In my membership business, there are four questions that I always ask. These are important to my business, because I like to use the principle of CANEI, which stands for “constant and never ending improvement.” My team and I are always asking questions that can help us with this principle. I want you to have this mindset of constant and … Read More