A lot of people think the what, the how, the fear, the marketing, the technology, or the fill in the blank is what is keeping them from launching their coaching offer. But instead, when you have a strong enough reason why, it outweighs all of that. When you have a strong enough reason, you will be determined to find the … Read More
Never Stop Marketing
As you turn up the volume and create buzz and demand for your membership… getting in front of more and more of your right-fit members… it’s important that you never stop marketing your membership. There’s the acronym ABS, Always Be Selling, but I prefer Always Be Marketing, because marketing isn’t always about selling. Marketing can also be about providing value … Read More
Your First (and Next) Membership Site
You may be asking: “What about my membership site? How do I even set something like that up?” Many people believe that to launch their membership, they need to have a membership site set up first. That’s not true. As a matter of fact, one of my clients is soon launching a new membership – and the membership site itself … Read More
Get Your Launch Trajectory Right from the Start
You want to launch your membership F.A.S.T., like a rocket taking off from the launchpad! Picture a rocket launch for a moment. That rocket is just sitting on the launchpad, and if its trajectory is off just one degree… by the time it gets into orbit, do you have any idea how far away from its target destination it’s going … Read More
How Are You Helping Others Achieve What You’ve Achieved?
You might start thinking through things like: “I was able to teach on this one topic” or “I was able to deliver on this,” or “If I was invited to speak right now, I could deliver a seminar on this subject matter because I’ve been able to help others achieve it.” What kinds of things do people actually seek you … Read More
What Services Do You Provide?
When I first started my coaching business, I only provided consulting services. But now I also provide masterclasses, courses, events, high-ticket membership offers, and all sorts of services that I’ve been able to add to my catalog over time. What’s really great about your Content Catalog is that when you go through this process every year, you can examine the … Read More
What Are You an Expert At?
I’ve always loved to ask this question, because in all humility, most people don’t like to consider themselves experts. But what are you an expert at? You see, I do believe you’re an expert. I believe we all have an area of expertise. So what are you an expert at? Write down this statement and fill in this blank: I’m … Read More
You Have to Know Your WHY
The one thing you must know to grow your membership is your WHY. Your why is what keeps you going. It’s your motivation. It’s unique to you. Nobody else can give it to you, but I’ve seen so many people give it away. What is your reason why you must get more members? Write that question down in your journal … Read More
What Roadblocks Stand In Your Way?
What roadblocks stand in the way of getting from where you are to where you want to be? A lot of people set out by saying, “Here are my goals. I want to launch a membership. Here’s where I’m at right now, and over there is where I want to be one year from now.” But they never consider the … Read More
Steal This Strategy!
Here is a strategy I encourage you to steal and use for yourself: repurpose your email content and post it on social media. Take your email copy and simply craft it in such a way that you can also post it on Facebook, or Twitter, or Instagram, or LinkedIn… wherever your right-fit member is hanging out. For example, I recently … Read More