THE BEST ALL-TIME (BUT LEAST USED) METHOD TO MULTIPLY YOUR MEMBERSHIP

Most membership businesses don’t really believe me that they can actually MULTIPLY their membership. “It’s simply not possible!” is what they say. I’m about to challenge the way you look at your membership business. In doing so, I want you to set aside the misconception that it’s only possible to add members, and instead believe that you can MULTIPLY your … Read More

How to Close More Membership Sales With One Simple Tweak

There are a number of ways in which memberships can help to improve their sales, all of which essentially boil down to implementing strategies that genuinely work and help their salespeople to achieve success. One such method is to begin to focus on pitching outcomes rather than products. Getting the opportunity to pitch to someone capable of making the decision … Read More

The Most Common Membership Marketing Mistake

(Stop This And You Can Add More Members Than Ever Before!) Mistakes happen, but the good news that when it comes to marketing your membership business, the great majority of serious errors can be avoided with a bit of discipline and careful planning. One of the most common errors made by membership marketers is attempting to be everything to everybody. … Read More

How to Turn Social Media into a Marketing Machine

(without it becoming a wasteland of mindless chatter!) Social media plays a crucial role in marketing in the modern world, being free, fast and ubiquitous in nature. Membership Businesses should not concern themselves with asking if they need to engage with social media – because the answer is yes – so much as finding the best methods with which to … Read More

How to Leverage LinkedIn to Grow Your Membership (For FREE!)

LinkedIn is one of the greatest channels offered by social media in terms of membership sales, with around half a billion people who make use of the site, making it a strong sales channel for any business. Finding leads is considerably less daunting for those who know how to properly navigate the site and make use of its advanced settings. … Read More

How to Create Goals that Create New Members

You won’t be able to advance your membership business unless you’re working toward goals. Setting goals that will inspire and motivate you is crucial. Aim for goals that are: Quantifiable.You should be able to measure success in objective terms, so everyone can see the value of your efforts. Challenging.If it’s too easy, chances are your objective won’t have significant impact … Read More

Why Memberships Fail

Most of us lead membership businesses for three reasons: 1- Impact: You and I want to make an impact on the life of our members. We make a contribution every day.  You care about your members and the results they’re getting. You grow and contribute and make a bigger impact in the world. 2- People: You and I have a genuine … Read More

Keep Your Membership Business Prosperous by Spending in These Key Areas

If you run your own membership business, you probably know that the key to sustained growth is investing in the right areas. You don’t have to spend a lot of money. You just have to spend the right amount in three important categories:   Research and development. Watch your numbers. What are people buying? What do they want that you’re … Read More