Marketing is one of the most important parts of any business, but it is also a part of the business that tends to lag behind the times. It was not too many years ago that companies didn’t see the value in a website or in sending out email marketing to their members. Now, even these new marketing options are being … Read More
How to maximize events in your membership business
Many membership businesses have found that events are a great way to increase retention for their membership business. Members attend an event, build relationships, increase their engagement and end up keeping their membership. So how can you leverage your events to increase the impact and provide even greater value for your members: Know your goals. Is it to get … Read More
Membership Strategies from the UFC
I recently had the opportunity to attend a UFC Fight in Las Vegas. The UFC has become one of the fastest growing organizations in sports. The Fertitta Brothers bought the UFC in 2001 for two million dollars and 15 years later sold it for four billion dollars. Not a bad ROI. But that’s not what this post is about. It’s … Read More
You Can Triple Your Membership (I’ll show you how!) FREE WEBINAR
Most membership businesses are just waiting for members to sign up. They say “It’s a waiting game.” It’s as if “built it and they will come.” Sorry! It doesn’t work like that. You have a membership program. I’m going to assume you have a GREAT membership program. So why aren’t people signing up?! This Thursday, March 22nd, I’m doing a … Read More
Pricing Strategies for “Shrinking Food”
What can you learn from “shrinking food?” You may have seen this video below from Rick Lax. If not, it’s worth a quick look. So, how does it apply to your business? Ask: Do we even need to do this at all? You’ve made some strategic decisions that no longer apply. The strategies behind those decisions no longer apply. … Read More
Developing Content for Your Membership Business
Content is a major aspect of your membership business. Regardless of whether you offer an online service, a gym membership, or something entirely different – you have to get your content right. It is a great way to tickle the fancy of potential members, but also to keep your current members satisfied. You might be scratching your head right now. … Read More
FREE Strategy Guide: Membership Multipliers- 7 Proven Systems for Growing a Profitable Membership Business
A good SYSTEM will: Save You Stress Time Energy & Money Think about it. . . . . . That’s why you travel to work the same route every day. . . . That’s why you probably put your keys in the same spot at home and work. . . . That’s why you shop in the same stores. … Read More
Membership Website Best Practices
There are a number of different ways to provide information, content and services to your membership. A “members only website” needs to be a part of that. If you already have one then great! Let’s look at some ways we might be able to improve on what you already have, so we can better serve our members. If you don’t … Read More
The Three Core Beliefs of Marketing (and Why Your Membership Business Isn’t Growing)
Once the New Year has come and gone, I always like to sit down and take a look at my marketing strategy over the last few months. What worked? What didn’t? What turned a profit? What ideas do we need to throw out? How can we improve? I’m not going to walk you through a new marketing plan for the … Read More
Sailing to Success Podcast with Lyndsay Phillip: Why People Quit Your Membership Program
It was an honor to be a guest on Lyndsay Phillip’s Sailing to Success Podcast earlier this month. Lyndsay Phillips is the CEO and Captain of Smooth Sailing Business Growth – a content marketing company for life & business coaches, accountants, authors and other online entrepreneurs across North America. This is the second time I have been invited to Lyndsay’s … Read More