The Ultimate Fix for Your Membership Business Problems

Regardless of the niche, regardless of the services you provide, you lead a membership business and a membership business is different from a customer business. A customer-based business is a one and done. You get the customer and you hope that they come back, but with a membership business they’re saying, “I’m going to make an investment, and it’s going … Read More

Don’t Wait, Do It Now!

Don't Wait, Do It Now!

There’s a proverb that says, “If you wait for perfect conditions, you will never get anything done.” (Ecc. 11:4) In times like these, it’s easy to pull back and say the timing isn’t right. Or focus on trying to make things right. I’ve also seen membership leaders hold back because… …they wanted to have the perfect website. …the membership site wasn’t perfect and … Read More

The Art of Pricing Your Membership

The Art of Pricing Your Membership

Which is easier…. Selling 100 people a membership at $27? Or selling 10 people a membership at $270? The revenue is the same, $2700 per month. After working with hundreds of membership leaders, I’ve found that it’s not ten times harder to sell membership for ten times more. So, how do you know what to price your membership? Well, here are some … Read More

Transforming Your Customers Into Members

Transforming Your Customers Into Members

What most separates a membership business from a “customer-based” business? In my opinion, COMMUNITY. I have yet to see a membership where there isn’t a community. [Note: I make a distinction between subscriptions and memberships. No one says, “I’m a member of Netflix.” Or, “I’m a member of the Wall Street Journal.” That’s because those are clearly subscriptions. Subscriptions would … Read More

The Simple Checklist To Gain More Members

The Simple Checklist To Gain More Members

When it comes to getting more members, there’s a simple three point checklist that I use every time. When all three are right, new member sign-ups just pour in. Get it wrong and… …well it’s because I didn’t run the checklist. Here it is: Outcome Offer Opportunity Let me break it down for you. 1- Present the right OUTCOME: You have … Read More

One Rule To Properly Position Yourself Over Your Competitors

One Rule To Properly Position Yourself Over Your Competitors

One of the reasons people cancel their membership and one that you’ve probably heard is, “I have found something else.” Many times, a member is not going to tell you they’re leaving you for your competitor. Instead, they just say, “Hey, I’ve found something else.” They don’t want to let you know that they’re cheating on you with somebody else. … Read More

Focus On Outcomes Instead Of Resolutions

Focus On Outcomes Instead Of Resolutions

I’ve got an important question for you – and it’s NOT about your New Year’s resolution. It’s about your members’! Your members are making resolutions for the New Year. They’ve got problems in their life and business that they want solved. So here’s the question: Will your membership program help them reach their desired outcome? This is an important question … Read More

The Four Most Important Questions You Can Ask For 2024

The Four Most Important Questions You Can Ask For 2024

In my membership business, there are four questions that I always ask. These are important to my business, because I like to use the principle of CANEI, which stands for “constant and never ending improvement.” My team and I are always asking questions that can help us with this principle. For 2024 I want you to have this mindset of … Read More

5 Ways to Inspire Your Members

5 Ways to Inspire Your Members

Even the most invested members can begin to lose some of their motivation over a period of time, and it is up to leaders to ensure that members who seem burned out are able to become motivated and passionate again. Members can lose motivation for a number of reasons, such as boredom, poor communication, lack of recognition, and having nothing … Read More