In this previously recorded interview, Scott Whitaker shares his best tips and tactics to running a healthy, growing membership business!
In my membership business, there are four questions that I always ask. These are important to my business, because I like to use the principle of CANEI, which stands for “constant and never ending improvement.” My team and I are always asking questions that can help us with this principle. I want you to have this mindset of constant and … Read More
It can be an exciting experience for a membership business owner to finally win over that new member, not least because it demonstrates the worth of strategies and campaigns. The downside to this is that focusing too heavily on winning new members can have the unintentional result of leaving existing members feeling dissatisfied and forgotten. There is no point in … Read More
“The goal is to market to your community to get them to use their membership in both a consistent and predictable manner.” For most membership businesses this is left to chance. There’s not an intentional process to move people from just using their membership to a place where you are able to anticipate their participation.