Make Outcomes Not Offers

Make Outcomes Not Offers

Is it possible to dramatically increase sales by making one simple adjustment to your marketing? Absolutely! One of the most common mistakes I see with many high-ticket offers is they are selling the wrong thing. Instead of explaining what your high-ticket offer is, think about the outcome that you want to provide your prospects. Even better, what is the outcome … Read More

What It Means to Launch Your Membership F.A.S.T.

What It Means to Launch Your Membership F.A.S.T.

The F.A.S.T. acrostic is the framework to creating and implementing your new membership. Important: You may be tempted to skip ahead. Don’t do that! You’ll miss out on the foundational principles necessary for your long-term success. This is a proven framework that has consistently launched highly lucrative coaching programs (including mine). Let’s dig in to each segment of the F.A.S.T. … Read More

Founding Members vs. Launch Members

Founding Members vs. Launch Members

There’s always that question, “How do I know people will sign up?” A lot of people teach the use of “Founding Members,” but I’m going to teach you something new. Founding Members are the very first members you sell into your membership. You’re probably familiar with this term and concept. They get the Founding Member rate, which they qualify for … Read More

Commit to Launching F.A.S.T.

Commit to Launching F.A.S.T.

I’ve already given you a number of ways to create and sell your high-ticket offer, and although I’ve given you a number of next steps, the quickest way to launch F.A.S.T. is to go to www.FastLaunchCoach.com and become a member of my high-ticket coaching. I constantly tell my members that my business is on full display. You get to see … Read More

You Do NOT Want Everyone

You Do NOT Want Everyone

The only thing worse than putting out your membership and not getting people to take it is putting out your membership and getting the wrong people to join… because those people will cancel. And when you’re in startup mode, any cancelation will cause you to doubt yourself. You’ll start doubting your expertise, doubting the content you provide to your membership, … Read More

What’s your PROMISE?

What's your PROMISE?

As a coach or consultant, you have a PROMISE inside of you. It’s the promise you have to help your members get from where they are, to where you know they can be. It’s the way you’re called to serve and is your unique genius to help others. Once you’ve committed to your PROMISE, you discover your PATH. That’s the … Read More

Four Ways To Leverage Your Genius

Four Ways To Leverage Your Genius

Once you’ve launched your membership and delivered some incredible content, at some point you’re going to consider revisiting that same content (or something similar). You will likely hesitate, saying to yourself, “I can’t teach that again. I’ve already taught that. I’ve already provided that. I’ve already told them that.” Guess what? It would be doing your members a disservice if … Read More

What’s Your WHY?

What's Your Why?

Maybe it has something to do with family. Maybe it has something to do with freedom. Maybe it has something to do with getting out of debt. What is your reason why? Write it down, and reflect on it. Your why is the one thing you must have in order to get more members. Sure, these marketing tactics and tools … Read More

Create a Dual Readership Path

Create a Dual Readership Path

When writing your sales letter, you want to create what’s called a “dual readership path.” That means you give a couple of ways for people to read your letter – for those who read every word and for those who only skim looking for the high points that stand out. The people who skim through your letter and go through … Read More

Leverage Your Guarantee

Leverage Your Guarantee

Yes, you really can have a guarantee on your membership. My guarantee goes like this: “Hey, if you sign up for the membership and decide that it’s not right for you, that it’s not a good fit, then let me know and I’ll refund your investment within the first 30 days.” I’m not going to refund their investment if they … Read More