The Four Most Valuable Questions You Can Ask

The Four Most Valuable Questions You Can Ask

In my membership business, there are four questions that I always ask. These are important to my business, because I like to use the principle of CANEI, which stands for “constant and never ending improvement.” My team and I are always asking questions that can help us with this principle. I want you to have this mindset of constant and … Read More

Member Retention Tips

Member Retention Tips

It can be an exciting experience for a membership business owner to finally win over that new member, not least because it demonstrates the worth of strategies and campaigns. The downside to this is that focusing too heavily on winning new members can have the unintentional result of leaving existing members feeling dissatisfied and forgotten. There is no point in … Read More

Losing Members?

Losing Members?

Are you losing members? Of course! It’s one of the unfortunate circumstances of having a membership program. You win some and you lose some. Most business owners just accept that it happens and move on to find new members. However…

4 Ways To Create Committed Members

4 Ways To Create Committed Members

“The goal is to market to your community to get them to use their membership in both a consistent and predictable manner.” For most membership businesses this is left to chance. There’s not an intentional process to move people from just using their membership to a place where you are able to anticipate their participation.

How To Scale And Grow Your Membership

How To Scale And Grow Your Membership

Recently, I had a private conversation with someone who has been in our membership, attended one of our virtual events and been a fan of what we do to help membership businesses grow. During the conversation, I shared, there really are only two ways to sell more memberships.

The Power of a Great Story

The Power of a Great Story

We’re never at a loss when it comes to stories of how people’s lives are being changed and how others are multiplying their membership and you can do the same!