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One of the reasons people cancel their membership and one that you’ve probably heard is, “I have found something else.” Many times, a member is not going to tell you they’re leaving you for your competitor. Instead, they just say, “Hey, I’ve found something else.” They don’t want to let you know that they’re cheating on you with somebody else. … Read More

Being put on hold on the phone is a pet peeve for most of us. Although you may have to put a member on hold, it doesn’t have to be frustrating for the caller. Here are a few courtesies that can make the wait a little more tolerable for the caller: Don’t multitask.When you try to do two things at … Read More

(without it becoming a wasteland of mindless chatter!) Social media plays a crucial role in marketing in the modern world, being free, fast and ubiquitous in nature. Membership Businesses should not concern themselves with asking if they need to engage with social media – because the answer is yes – so much as finding the best methods with which to … Read More

Content is a major aspect of your membership business. Regardless of whether you offer an online service, a gym membership, or something entirely different – you have to get your content right. It is a great way to tickle the fancy of potential members, but also to keep your current members satisfied. You might be scratching your head right now. … Read More

Membership has a life cycle. Just because a member cancels, it doesn’t mean they won’t return. So, why not leave an open door for them to come back? I’ve seen memberships where, if you cancel, they basically say, “You’re dead to me!” I know of one such membership business, that if you cancel your membership, you’re literally blacklisted and are … Read More

Want to know the number one reason why members don’t engage with your membership? Overwhelm. Overwhelm can happen a number of ways. You have so much to offer your members. So many ways that you can help them get the outcome they desire. The problem is, to quote Jim Rohn, “You’re sending ducks to eagle school.” You have so many … Read More

There are a number of ways in which memberships can help to improve their sales, all of which essentially boil down to implementing strategies that genuinely work and help their salespeople to achieve success. One such method is to begin to focus on pitching outcomes rather than products. Getting the opportunity to pitch to someone capable of making the decision … Read More

You won’t be able to advance your membership business unless you’re working toward goals. Setting goals that will inspire and motivate you is crucial. Aim for goals that are: Quantifiable.You should be able to measure success in objective terms, so everyone can see the value of your efforts. Challenging.If it’s too easy, chances are your objective won’t have significant impact … Read More

After growing a membership business to over 3,127 members, you will hear all sorts of reasons for canceling. Some I knew were true and some sure did sound like a made-up story just so the member could cancel. However, after hearing hundreds of reasons for people canceling their membership, I’ve found that there are usually three general reasons people cancel. … Read More

Right now there is money being left on the table in your membership business. Your members could actually be paying you more! Many of you have been making additional products or trainings or services available for free—beyond what was promised in the membership. You probably feel your members should get everything for free just because they’re a member. But you … Read More