How to Turn Social Media into a Marketing Machine

(without it becoming a wasteland of mindless chatter!) Social media plays a crucial role in marketing in the modern world, being free, fast and ubiquitous in nature. Membership Businesses should not concern themselves with asking if they need to engage with social media – because the answer is yes – so much as finding the best methods with which to … Read More

How to Leverage LinkedIn to Grow Your Membership (For FREE!)

LinkedIn is one of the greatest channels offered by social media in terms of membership sales, with around half a billion people who make use of the site, making it a strong sales channel for any business. Finding leads is considerably less daunting for those who know how to properly navigate the site and make use of its advanced settings. … Read More

How to Create Goals that Create New Members

You won’t be able to advance your membership business unless you’re working toward goals. Setting goals that will inspire and motivate you is crucial. Aim for goals that are: Quantifiable.You should be able to measure success in objective terms, so everyone can see the value of your efforts. Challenging.If it’s too easy, chances are your objective won’t have significant impact … Read More

Why Memberships Fail

Most of us lead membership businesses for three reasons: 1- Impact: You and I want to make an impact on the life of our members. We make a contribution every day.  You care about your members and the results they’re getting. You grow and contribute and make a bigger impact in the world. 2- People: You and I have a genuine … Read More

Keep Your Membership Business Prosperous by Spending in These Key Areas

If you run your own membership business, you probably know that the key to sustained growth is investing in the right areas. You don’t have to spend a lot of money. You just have to spend the right amount in three important categories:   Research and development. Watch your numbers. What are people buying? What do they want that you’re … Read More

Know What Members Want from You

What do your members really want? Jumping to conclusions is never safe. To run a better membership business, remember these basic truths about everyone who joins your membership:   “I want to feel important.” No one wants to feel like a number, interchangeable, or easy to forget. Get to know your members as people; find out what makes each one … Read More

Send Emails to your Members that Get Results

Do your emails get the attention and rapid response they deserve? Here’s how to make sure your members read and answer your messages while they’re still fresh:   Grab them with your subject. The subject line should read like a compelling newspaper headline. One technique is to use the subject line to tell people what you want up front: “The … Read More

Your Members and New Year Resolutions

I’ve got an important question for you – and it’s NOT about your New Year’s resolution. It’s about your members! Your members are making resolutions for the New Year. They’ve got problems in their life and business that they want solved. So here’s the question: Will your membership program help them reach their desired outcome? This is an important question … Read More

Happy New Year!

Happy New Year from everyone here at Membership Multipliers! 2018 has come and gone, and we are grateful to have been able to help so many people this year. We look forward to more growth, and being able to continue to help you and your membership business into 2019. Here is to new beginnings and fresh starts!