Pricing Strategies for “Shrinking Food”

Rick Lax

What can you learn from “shrinking food?” You may have seen this video below from Rick Lax. If not, it’s worth a quick look.   So, how does it apply to your business? Ask: Do we even need to do this at all?  You’ve made some strategic decisions that no longer apply. The strategies behind those decisions no longer apply. … Read More

Developing Content for Your Membership Business

Content is a major aspect of your membership business. Regardless of whether you offer an online service, a gym membership, or something entirely different – you have to get your content right. It is a great way to tickle the fancy of potential members, but also to keep your current members satisfied. You might be scratching your head right now. … Read More

Membership Website Best Practices

There are a number of different ways to provide information, content and services to your membership.  A “members only website” needs to be a part of that. If you already have one then great! Let’s look at some ways we might be able to improve on what you already have, so we can better serve our members. If you don’t … Read More

The Importance of Developing Leaders in Your Membership Business

I want to talk about this integral part of your business because I want to help you develop your personal leadership so that you can lead your members and ultimately grow your membership business. After all, every business has a leadership system whether you recognize it or not. Whether you’re growing as a leader or whether you’re declining as a … Read More