Cancellation Requests – What do you do?

Why People Quit Button

“I need to cancel my membership.” That’s what the email said. What do you do next? Do you forward it to a staff member?  What do they do with it? When I meet with my private clients, I always ask about how they process cancellations.  Without a doubt, they always say they just go ahead and cancel them. No questions … Read More

Are You Missing Out On The Latest Way To Attract Members?

Marketing is one of the most important parts of any business, but it is also a part of the business that tends to lag behind the times. It was not too many years ago that companies didn’t see the value in a website or in sending out email marketing to their members. Now, even these new marketing options are being … Read More

How to maximize events in your membership business

Many membership businesses have found that events are a great way to increase retention for their membership business.  Members attend an event, build relationships, increase their engagement and end up keeping their membership. So how can you leverage your events to increase the impact and provide even greater value for your members:   Know your goals. Is it to get … Read More

Membership Strategies from the UFC

I recently had the opportunity to attend a UFC Fight in Las Vegas. The UFC has become one of the fastest growing organizations in sports.  The Fertitta Brothers bought the UFC in 2001 for two million dollars and 15 years later sold it for four billion dollars.  Not a bad ROI. But that’s not what this post is about.  It’s … Read More

You Can Triple Your Membership (I’ll show you how!) FREE WEBINAR

Most membership businesses are just waiting for members to sign up.  They say “It’s a waiting game.” It’s as if “built it and they will come.” Sorry! It doesn’t work like that. You have a membership program.  I’m going to assume you have a GREAT membership program. So why aren’t people signing up?! This Thursday, March 22nd, I’m doing a … Read More

Losing Members?

Are you losing members? Of course! It’s one of the unfortunate circumstances of having a membership program. You win some and you lose some. Most business owners just accept that it happens and move on to find new members. However, the above average business owner will find opportunities to keep members from quitting. The profit for your membership program is … Read More

Pricing Strategies for “Shrinking Food”

Rick Lax

What can you learn from “shrinking food?” You may have seen this video below from Rick Lax. If not, it’s worth a quick look.   So, how does it apply to your business? Ask: Do we even need to do this at all?  You’ve made some strategic decisions that no longer apply. The strategies behind those decisions no longer apply. … Read More

Developing Content for Your Membership Business

Content is a major aspect of your membership business. Regardless of whether you offer an online service, a gym membership, or something entirely different – you have to get your content right. It is a great way to tickle the fancy of potential members, but also to keep your current members satisfied. You might be scratching your head right now. … Read More

Membership Website Best Practices

There are a number of different ways to provide information, content and services to your membership.  A “members only website” needs to be a part of that. If you already have one then great! Let’s look at some ways we might be able to improve on what you already have, so we can better serve our members. If you don’t … Read More