There’s a dirty little myth out there – “If we just add more value, we’ll get more members.”
Sometimes the lie is said out loud. Sometimes it’s an internal belief.
However, it all starts with, “Why aren’t we getting more members?”
Somehow, the question of “Why aren’t we getting more members?” was more easily answered by just saying, “If we add more value, we’ll get more members.”
It’s a lie!
And it can lead to your membership going bankrupt and building an unsustainable model.
Most memberships don’t have a value problem, they have a problem with their structure. I’ve yet to work with a membership business that has a value proposition problem.
Instead every single one of them has a problem with their structure. Their foundation isn’t sustainable or best able to help their members.
How Can You Build a Sustainable Membership that Will Attract More Members?
There are three C’s to structuring your membership business for greater value and effectiveness that will actually attract more members.
This week, we start with the first ‘C’…
CATALOG
This is your catalog of services, goods, and/or content that you can provide your members. It’s everything, absolutely everything you can give people as part of their membership. This makes up your catalog.
Periodically, it’s good for every membership business to go through the evaluation of asking:
- What are we good at?
- What are we passionate about?
- How have we helped others achieve what we’ve achieved?
- What content do we already have that is already helping others?
- What goods, services, or content do others have that we can provide as part of our membership?
- If we had the time to add new goods, services, or content, what would we create?
When you gather all of this together, this becomes your catalog. Again, never have I had a client say, “We don’t have much!”
If you’re interested in learning more about if and how I can help you scale your coaching business, here are three ways we can work together:
1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.
2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.
3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business.
Go here to complete this brief survey and schedule your free call.
Share This Post
Scott Whitaker
"The Membership Multiplier"
Scott Whitaker, founder of Membership Multipliers, has been transforming coaching businesses since 2007. With a passion for helping coaches and consultants scale their impact, Scott’s mission is to empower thought leaders to create, launch, and grow high-ticket membership offers. His proven track record includes growing a coaching organization from 72 to over 3,000 members, making it the largest in its niche, and replicating that success across industries like childcare, lawyers, professional services, services businesses, and more.
Scott’s clients achieve extraordinary results through his innovative frameworks, including the "Seven Membership Multipliers." One client sold over $1 million in coaching in just 21 days, while another skyrocketed from $0 to $1 million in a single year. Others have scaled from $1.5 million to $6 million and many achieve over 90% retention in their programs.
As the author of six books, including High-Ticket Coach, High-Ticket Marketing, High-Ticket Events, High-Ticket Retention and High-Ticket Masterminds, Scott equips coaches with blueprints to grow and scale their business. His practical yet bold approach resonates with successful entrepreneurs ready to take their business to the next level. Whether you’re a consultant or a niche expert, Scott’s strategies help you impact more lives and build a thriving membership.