“I need to cancel my membership.”
That’s what the email said.
What do you do next?
Do you forward it to a staff member? What do they do with it?
When I meet with my private clients, I always ask about how they process cancellations. Without a doubt, they always say they just go ahead and cancel them.
No questions asked.
I’ll tell you what I tell them:
If you believe your membership is going to really help them then why don’t you follow up?
Think about it:
- If your membership is the best use of their dollar then why do you let them walk?
- If your membership is going to improve their business, their relationships (insert your benefit here) then why not call them?
- If your membership is as important as it should be, then why do you flippantly let them quit?
Every time I have personally followed up with people who wanted to quit, I found that there were circumstances that I could help them overcome.
I just had to prove it!
Most wanted to keep their membership, they just had some obstacle that was in their way and they needed my help.
That’s not to say, I was able to keep everyone from quitting. But I was able to keep a good majority just by helping them overcome those obstacles.
What would your business look like if you were able to keep just 10% of those requesting to cancel in your membership program?
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Scott Whitaker
"The Membership Multiplier"
Scott Whitaker, founder of Membership Multipliers, has been transforming coaching businesses since 2007. With a passion for helping coaches and consultants scale their impact, Scott’s mission is to empower thought leaders to create, launch, and grow high-ticket membership offers. His proven track record includes growing a coaching organization from 72 to over 3,000 members, making it the largest in its niche, and replicating that success across industries like childcare, lawyers, professional services, services businesses, and more.
Scott’s clients achieve extraordinary results through his innovative frameworks, including the "Seven Membership Multipliers." One client sold over $1 million in coaching in just 21 days, while another skyrocketed from $0 to $1 million in a single year. Others have scaled from $1.5 million to $6 million and many achieve over 90% retention in their programs.
As the author of six books, including High-Ticket Coach, High-Ticket Marketing, High-Ticket Events, High-Ticket Retention and High-Ticket Masterminds, Scott equips coaches with blueprints to grow and scale their business. His practical yet bold approach resonates with successful entrepreneurs ready to take their business to the next level. Whether you’re a consultant or a niche expert, Scott’s strategies help you impact more lives and build a thriving membership.