You might ask, “Scott, why should I categorize my content? Why do I need to do that?” Well, here’s what I’ve found…
As you look over your Content Catalog, I can guarantee there are some items in the list that you are more passionate about than others.
There are certainly things I get more excited about delivering to my members than others. Even though I know my members need to learn about “ascending their members” – moving members to progressively higher levels of service – I just don’t get as excited about it as I do about “marketing to get more members.” But my members still need to learn about “ascending their members.”
In this step of categorizing your content, we’re making sure your members can get the outcome and the success that your coaching program promises them. We’re making sure they will get what they need from your membership.
Therefore, instead of it being a program about what excites you – what you want to teach, what you want to provide – it instead needs to be built around what your members need to succeed.
That’s why you have to categorize. As we develop your catalog and your categories, you will be able to provide the best, most well-rounded experience for your members.
If you’re still not sure why you need to create categories, think of it this way…
Let’s say you’re going to a gym to purchase a membership. When you visit, they have a bunch of treadmills. Only treadmills. I mean, this gym is full of treadmills. You say to yourself, “I don’t want to run on the treadmill today. I want to lift some free weights.”
So you say to them, “Hey, I thought I was joining a gym. Where are the free weights?”
Then they reply, “Oh yeah. Well, in this gym, all we do are treadmills.”
You don’t want that experience for your members. You want to not only offer what you’re most excited about, but also what your members truly need and desire.
This is why we categorize.
Are you interested in taking next steps to multiply your coaching business? Here are four ways we can work together:
1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.
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4. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business. Go here to complete this brief survey and schedule your free call.
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