When Members Become Mannequins (and How to Reengage Them)

The Mannequin Challenge – if you haven’t heard (or seen it yet) it’s taking the internet by storm. Think flash mob but with people posing like mannequins. Seeing people standing still for long periods of time – reminds me of what happens in a lot of membership programs. People join, take some quick action but then all the sudden they … Read More

Do You Have an Engagement Tripwire?

When someone joins your membership program, they’re not really a member. Not quite yet. Sure, they’ve signed up, agreed to be a member and paid their fee. But, that doesn’t make them a member. A member is fully engaged, involved and utilizing their membership. So how do you take someone from sign up to fully engaged? One of the more … Read More