Why You Should Always Leave A Door Open For A Member To Return

Why You Should Always Leave A Door Open For A Member To Return

Membership has a life cycle. Just because a member cancels, it doesn’t mean they won’t return. So, why not leave an open door for them to come back? I’ve seen memberships where, if you cancel, they basically say, “You’re dead to me!” I know of one such membership business, that if you cancel your membership, you’re literally blacklisted and are … Read More

The Key To Multiplying Your Membership

Most membership businesses don’t really believe me that they can actually MULTIPLY their membership. “It’s simply not possible!” is what they say. I’m about to challenge the way you look at your membership business. In doing so, I want you to set aside the misconception that it’s only possible to add members, and instead believe that you can MULTIPLY your … Read More

Know What Members Want from You

What do your members really want? Jumping to conclusions is never safe. To run a better membership business, remember these basic truths about everyone who joins your membership:   “I want to feel important.” No one wants to feel like a number, interchangeable, or easy to forget. Get to know your members as people; find out what makes each one … Read More

Send Emails to your Members that Get Results

Do your emails get the attention and rapid response they deserve? Here’s how to make sure your members read and answer your messages while they’re still fresh:   Grab them with your subject. The subject line should read like a compelling newspaper headline. One technique is to use the subject line to tell people what you want up front: “The … Read More

How to Be a Star to your Members

If you want to be successful in your membership business, then getting a reputation for taking initiative is one key goal to accomplish. How do you earn that label? Try the following steps to make the word “initiative” synonymous with your name:   Go above and beyond. Members will be impressed when they see you willing to accept the responsibility … Read More

Tips for Authentic Interaction with Members

Your members are empowered with lots and lots of information in today’s world, making it important for you to be able to provide your members with superior self-discovery options in addition to customized interactive experiences that tailor to their own personal requirements. One good tip to help create that 
experience and have authentic
interaction with members is to 
ensure that your … Read More

How Do You Handle a Cancellation Request?

If you have a membership business, you know the excitement of gaining new members. I’m always excited to bring on a new member! The relationships I have with my members are some of the most fulfilling. I find a lot of joy in helping business owners grow their membership. Building businesses is my passion, and helping others has always been … Read More

Creating the Perfect Offer: A Complete Checklist

If you were to visit your own membership offer, your landing page, anywhere you’re asking people to sign up or join your membership, or go to one of your offers what would you see? This is one of the areas where I have to pull out a checklist myself and run my own checklist on what every offer should have. … Read More

Three Practical Strategies You Can Use To Multiply Your Membership

Retention= Results + Relationships.  Lyndsay Phillips is CEO and Captain of Smooth Sailing Business Growth, and content marketing strategic planner. She and her team work with entrepreneurs, coaches, authors and speakers to fast track their business growth through the power of content marketing. She has a Facebook Live show, “Marketing and Merlot,” with Lindsay Anderson, aka One-Click Lindsay where they “embark with … Read More