Category Archive

A lot of people think the what, the how, the fear, the marketing, the technology, or the fill in the blank is what is keeping them from launching their coaching offer. What I have found is that what keeps people from launching is:  Not having a strong enough reason WHY! Does your “Why?” outweigh your excuses? When you have a … Read More

“You need to overcome the tug of people against you as you reach for high goals.” – George S. Patton Some might consider planning for 2025 a pretty easy thing to do considering what all has happened this past year. “Doesn’t take much to improve on a year like that.” There’s a real danger in thinking it doesn’t take much to … Read More

Is it possible to dramatically increase sales by making one simple adjustment to your marketing? Absolutely! One of the most common mistakes I see with many high-ticket offers is they are selling the wrong thing. Instead of explaining what your high-ticket offer is, think about the outcome that you want to provide your prospects. Even better, what is the outcome … Read More

Can I give you a quick tip on how to sell more of your high ticket membership offer? Here it is: Have multiple offers, giving people different opportunities to sign up for your membership. Most membership businesses only have one way, one offer. They say, “here’s my membership, will you join?” But when you make multiple offers, you attract multiple … Read More

Are you losing members? Of course! It’s one of the unfortunate circumstances of having a coaching business. Most just accept that it happens and move on to find new members. However, serious coaches will find opportunities to keep members from quitting. The profit for your coaching business is in the retention. When you increase your retention, you multiply your revenue … Read More

Crafting a compelling sales letter is an art form, a delicate balance between persuasion and authenticity. There are some key elements that transform a sales letter into an irresistible invitation to join your high ticket membership offer. You can craft a sales letter that invites people, doesn’t sound “sales” and gets potential members to take action. Below are some friendly … Read More

There will come a time when one or more things go in a direction you didn’t expect. Maybe, just maybe, your launch wasn’t as big as you wanted it to be (after all, you’re an entrepreneur and you have big dreams!). Maybe it went way bigger than you expected, but then you hit a plateau and started to decline. Maybe … Read More

In a recent VIP Day, I was unpacking a client’s high-ticket membership and looking at all the different benefits that he provides his members, I used the phrase Money buys commitment. Let me tell you what I mean by that: One is, is that literally money buys commitment. If you think about the level of investment that you make, financial … Read More

Being a business coach and entrepreneur, you know the feeling of uncertainty. You may be feeling it right now or you may have felt it recently. And the reality is that you will experience it again. And not only do you experience it. But your members and clients experience it to. That’s why as coaches, we have to be “Dealers … Read More