Category Archive

There are just four types of emails that you need in your email marketing toolbox. One of them is the “Reveal” email. The “Reveal Email” is meant to reveal your authority by teaching and demonstrating your expertise. It’s an authority builder. It gives you credibility in the eyes of your audience by providing really good content. Imagine an email not … Read More

When I left my previous membership business, I was on top. It was the largest membership organization in its niche, having a huge impact serving people all across the U.S., Canada, Europe, Asia, and all over the world. But what would cause me to leave being on top? What became my why? Someone shared something important with me over lunch … Read More

Some people say, “The devil is in the details.” Personally, I like to think of it as “The devil is in the technology.” When it comes to launching your high ticket membership offer, there’s one last devil, I mean detail, that is easily left out. Before extending an invitation to others, it’s essential to ensure that the entire sign-up process … Read More

Having already discussed unleashing the power of scarcity, let’s also talk about creating urgency with a deadline. With a deadline on your membership, you let your prospects know that the opportunity to get these bonuses for the next X-number-of-people ends on a specific date and time. What I’m not saying is this means you close your enrollment period. I don’t … Read More

Have you every considered this question: Why Do Some Memberships Grow And Others Don’t? I’ve been in the coaching world since 2009. And along the way, I’ve seen numerous coaching businesses flourish and if not the same or more others dwindle away. So why is it? Why do some memberships grow and why do others die on the vine. Value … Read More

There’s a psychological tool that can be used in your marketing. It’s one that many marketers will use without integrity but when used correctly (meaning with integrity) it can help you increase your response rate to your high ticket offer. It’s the Scarcity Principle. But what exactly is it? It’s a psychological concept that people tend to place higher value … Read More

Creating a successful high ticket membership offer is a rewarding endeavor that allows you to share your expertise and provide value to like-minded individuals. However, one of the most crucial aspects often overlooked is attracting the right-fit members. It’s important to explore the significance of targeting your ideal audience and the positive impact it has on your membership community. You … Read More

If you’re finding out that your content catalog isn’t as full as you would like it to be, here are some sources you may want to check out. AnswerThePublic.com lets you type in questions about your specific subject matter and will let you know all the things that people are asking about around that topic on the internet. You’ll see … Read More

You’ve already discovered with your Content Calendar that certain content makes sense to deliver at a certain time of year. For me, I know I will present a masterclass each September on how to sell your membership during the holidays. I do this every single autumn because it’s always relevant. Why? Because my members need to know how to sell their … Read More

After working with multiple private clients and helping them breakthrough to six and seven figures there’s a common problem I’ve discovered. Most of them easily slipped into the habit of controlling every aspect of their membership when their organization or team was small. Then, as it expanded, they had trouble giving up their authority over every decision and task. Needless … Read More