THE BEST ALL-TIME (BUT LEAST USED) METHOD TO MULTIPLY YOUR MEMBERSHIP

Most membership businesses don’t really believe me that they can actually MULTIPLY their membership. “It’s simply not possible!” is what they say. I’m about to challenge the way you look at your membership business. In doing so, I want you to set aside the misconception that it’s only possible to add members, and instead believe that you can MULTIPLY your … Read More

Keep Your Membership Business Prosperous by Spending in These Key Areas

If you run your own membership business, you probably know that the key to sustained growth is investing in the right areas. You don’t have to spend a lot of money. You just have to spend the right amount in three important categories:   Research and development. Watch your numbers. What are people buying? What do they want that you’re … Read More

The Biggest Mistake Membership Businesses Make When Marketing a Free Trial

I recently received an email from a Private Client – they made a huge mistake.  Honestly, it’s one I’ve told them not to do but it happened anyway. What was it? They didn’t remove current members from their marketing.  They promoted a trial membership to people who were already members! You should not market your trial membership to your current … Read More

Creating the Perfect Offer: A Complete Checklist

If you were to visit your own membership offer, your landing page, anywhere you’re asking people to sign up or join your membership, or go to one of your offers what would you see? This is one of the areas where I have to pull out a checklist myself and run my own checklist on what every offer should have. … Read More

7 Reasons Why Members Shouldn’t Get Everything for Free

Right now there is money being left on the table in your membership business. Your members could actually be paying you more! Many of you have been making additional products or trainings or services available for free—beyond what was promised in the membership. You probably feel your members should get everything for free just because they’re a member. But you … Read More

Improve Your Direct Mail Response With “Lift Letters”

The lift letter, also known as a lift note, is the second, small letter that is sometimes inserted into a direct mail package along with the main multi page sales letter. It often has a headline that reads something like, “Read this only if you are NOT interested in buying [name of product].” The purpose, as its name implies, is … Read More

Pricing Strategies for “Shrinking Food”

Rick Lax

What can you learn from “shrinking food?” You may have seen this video below from Rick Lax. If not, it’s worth a quick look.   So, how does it apply to your business? Ask: Do we even need to do this at all?  You’ve made some strategic decisions that no longer apply. The strategies behind those decisions no longer apply. … Read More