Do you ever feel like you’re not reaching your full potential, that there’s more you could achieve in life? If so, you’re not alone. Many of us experience this, and the key to overcoming it might be simpler than you think – setting goals. In this article, I want to challenge you to engage in a transformative exercise that has … Read More
How To Define Your Ideal Member
Call it an avatar, an ideal member, or prospect profile, you need a good understanding of who your prospective member is so you can best target your marketing. These are the non-members that you’re best able to help with your membership. If you’re going to move these people out of the crowd, you need to know who these non-members are. … Read More
3 Ways to Make Your Prospects Feel Valued
Any membership business that wants to be successful knows about the importance of lead generation, but many prospects are just not ready to start buying. The good news is that this issue can be resolved with the use of lead nurturing. Lead nurturing refers to the building of relationships between your business and prospects at every stage of the prospecting … Read More
Where Do Incredible Ideas Come From?
Where do your best ideas come from? There’s something about getting together with like-minded people who challenge your thinking, cause you to think beyond what you see possible and encourage your growth. Every time we get together, even if it is virtual, every one of us always learn something. There’s a Proverb, “As iron sharpens iron, so one person sharpens another.” … Read More
Harness The Power of Creating Leaders in Your High Ticket Membership
I want to talk about this integral part of your business because I want to help you develop your personal leadership so that you can lead your members and ultimately grow your membership business. After all, every business has a leadership system whether you recognize it or not. Whether you’re growing as a leader or whether you’re declining as a leader, … Read More
Set Yourself Apart From Your Competitors The Right Way
One of the reasons people cancel their membership and one that you’ve probably heard is, “I have found something else.” Many times, a member is not going to tell you they’re leaving you for your competitor. Instead, they just say, “Hey, I’ve found something else.” They don’t want to let you know that they’re cheating on you with somebody else. … Read More
Increase The Value of Your Members by the Way You Talk on the Phone
Being put on hold on the phone is a pet peeve for most of us. Although you may have to put a member on hold, it doesn’t have to be frustrating for the caller. Here are a few courtesies that can make the wait a little more tolerable for the caller: Don’t multitask.When you try to do two things at … Read More
Turn Social Media Into A Marketing Machine
(without it becoming a wasteland of mindless chatter!) Social media plays a crucial role in marketing in the modern world, being free, fast and ubiquitous in nature. Membership Businesses should not concern themselves with asking if they need to engage with social media – because the answer is yes – so much as finding the best methods with which to … Read More
Developing Content For Your High Ticket Membership Business
Content is a major aspect of your membership business. Regardless of whether you offer an online service, a gym membership, or something entirely different – you have to get your content right. It is a great way to tickle the fancy of potential members, but also to keep your current members satisfied. You might be scratching your head right now. … Read More
Reasons to Keep a Door Open for a Member’s Return
Membership has a life cycle. Just because a member cancels, it doesn’t mean they won’t return. So, why not leave an open door for them to come back? I’ve seen memberships where, if you cancel, they basically say, “You’re dead to me!” I know of one such membership business, that if you cancel your membership, you’re literally blacklisted and are … Read More