As you turn up the volume and create buzz and demand for your membership… getting in front of more and more of your right-fit members… it’s important that you never stop marketing your membership. There’s the acronym ABS, Always Be Selling, but I prefer Always Be Marketing, because marketing isn’t always about selling. Marketing can also be about providing value … Read More
Your First (and Next) Membership Site
You may be asking: “What about my membership site? How do I even set something like that up?” Many people believe that to launch their membership, they need to have a membership site set up first. That’s not true. As a matter of fact, one of my clients is soon launching a new membership – and the membership site itself … Read More
Steal This Strategy!
Here is a strategy I encourage you to steal and use for yourself: repurpose your email content and post it on social media. Take your email copy and simply craft it in such a way that you can also post it on Facebook, or Twitter, or Instagram, or LinkedIn… wherever your right-fit member is hanging out. For example, I recently … Read More
Use Four Big Rocks To Create A Month’s Worth Of Marketing
Would you like to be able to create an entire month of marketing in 20 minutes or less?
3 Ways A Podcast Will Multiply Your Membership
One of the fastest ways to get your message out into the world is through a podcast. My goal today is to convince you not only to do a podcast, but to become madly in love with podcasting and the results a podcast can produce for you. You might have been sitting on the fence for some time now wondering … Read More
3 Reasons Your Membership Isn’t Selling
Are people not buying your membership? You might be thinking it’s the economy, social distancing, “corona-cation” or people just aren’t buying. But that’s not true. There are 3 reasons your membership isn’t selling… 1- You make an offer instead of an OUTCOME What does your membership offer? As you begin to answer that question in your head, you’re probably already … Read More
What To Do When People Stop Taking Your Membership
One of the most common reasons that people don’t take your membership is because you’re making them an offer. Stop “offering” your membership. And do this instead: Turn your membership offer into an opportunity! You see when you make an offer… The offer is more about you and less about your prospective member. It’s “your offer” and what YOU have … Read More
The Three Core Beliefs of Marketing and Why Your Membership Business Isn’t Growing
Once the New Year has come and gone, I always like to sit down and take a look at my marketing strategy over the last few months. What worked? What didn’t? What turned a profit? What ideas do we need to throw out? How can we improve? I’m not going to walk you through a new marketing plan for the … Read More
The Key To Multiplying Your Membership
Most membership businesses don’t really believe me that they can actually MULTIPLY their membership. “It’s simply not possible!” is what they say. I’m about to challenge the way you look at your membership business. In doing so, I want you to set aside the misconception that it’s only possible to add members, and instead believe that you can MULTIPLY your … Read More
Accelerate: How to Get Your Next 10, 100, 500, & Event 1,000 Members in 60 Days…
So, in an effort to help as many membership and association leaders grow their membership, I want to give you a FREE copy of my book. Inside of Accelerate, you’ll discover my most closely guarded secrets for growing your membership, like… Page 14: What to do in the first hour in order to take a member from ‘Sign-up’ to ‘Fully-Engaged’ … Read More
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