Are people not buying your membership? You might be thinking it’s the economy, social distancing, “corona-cation” or people just aren’t buying. But that’s not true. There are 3 reasons your membership isn’t selling… 1- You make an offer instead of an OUTCOME What does your membership offer? As you begin to answer that question in your head, you’re probably already … Read More
What To Do When People Stop Taking Your Membership
One of the most common reasons that people don’t take your membership is because you’re making them an offer. Stop “offering” your membership. And do this instead: Turn your membership offer into an opportunity! You see when you make an offer… The offer is more about you and less about your prospective member. It’s “your offer” and what YOU have … Read More
The Three Core Beliefs of Marketing and Why Your Membership Business Isn’t Growing
Once the New Year has come and gone, I always like to sit down and take a look at my marketing strategy over the last few months. What worked? What didn’t? What turned a profit? What ideas do we need to throw out? How can we improve? I’m not going to walk you through a new marketing plan for the … Read More
The Key To Multiplying Your Membership
Most membership businesses don’t really believe me that they can actually MULTIPLY their membership. “It’s simply not possible!” is what they say. I’m about to challenge the way you look at your membership business. In doing so, I want you to set aside the misconception that it’s only possible to add members, and instead believe that you can MULTIPLY your … Read More
Accelerate: How to Get Your Next 10, 100, 500, & Event 1,000 Members in 60 Days…
So, in an effort to help as many membership and association leaders grow their membership, I want to give you a FREE copy of my book. Inside of Accelerate, you’ll discover my most closely guarded secrets for growing your membership, like… Page 14: What to do in the first hour in order to take a member from ‘Sign-up’ to ‘Fully-Engaged’ … Read More
Keep Your Membership Business Prosperous by Spending in These Key Areas
If you run your own membership business, you probably know that the key to sustained growth is investing in the right areas. You don’t have to spend a lot of money. You just have to spend the right amount in three important categories: Research and development. Watch your numbers. What are people buying? What do they want that you’re … Read More
Send Emails to your Members that Get Results
Do your emails get the attention and rapid response they deserve? Here’s how to make sure your members read and answer your messages while they’re still fresh: Grab them with your subject. The subject line should read like a compelling newspaper headline. One technique is to use the subject line to tell people what you want up front: “The … Read More
How to Be a Star to your Members
If you want to be successful in your membership business, then getting a reputation for taking initiative is one key goal to accomplish. How do you earn that label? Try the following steps to make the word “initiative” synonymous with your name: Go above and beyond. Members will be impressed when they see you willing to accept the responsibility … Read More
Your 2019 Marketing Calendar
What if you could plan your marketing calendar for 2019 in 60 minutes or less? It is possible! This Friday, I’m taking my Membership Multipliers through a brand-new masterclass Planning a One Year Marketing Calendar that Can Grow Your Business by 147% Imagine if you were able to have a complete one-year marketing calendar. That marketing calendar will be increase … Read More
The Biggest Mistake Membership Businesses Make When Marketing a Free Trial
I recently received an email from a Private Client – they made a huge mistake. Honestly, it’s one I’ve told them not to do but it happened anyway. What was it? They didn’t remove current members from their marketing. They promoted a trial membership to people who were already members! You should not market your trial membership to your current … Read More
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