Your 2019 Marketing Calendar

What if you could plan your marketing calendar for 2019 in 60 minutes or less? It is possible! This Friday, I’m taking my Membership Multipliers through a brand-new masterclass Planning a One Year Marketing Calendar that Can Grow Your Business by 147% Imagine if you were able to have a complete one-year marketing calendar. That marketing calendar will be increase … Read More

The Biggest Mistake Membership Businesses Make When Marketing a Free Trial

I recently received an email from a Private Client – they made a huge mistake.  Honestly, it’s one I’ve told them not to do but it happened anyway. What was it? They didn’t remove current members from their marketing.  They promoted a trial membership to people who were already members! You should not market your trial membership to your current … Read More

7 Reasons Why Members Shouldn’t Get Everything for Free

Right now there is money being left on the table in your membership business. Your members could actually be paying you more! Many of you have been making additional products or trainings or services available for free—beyond what was promised in the membership. You probably feel your members should get everything for free just because they’re a member. But you … Read More

Improve Your Direct Mail Response With “Lift Letters”

The lift letter, also known as a lift note, is the second, small letter that is sometimes inserted into a direct mail package along with the main multi page sales letter. It often has a headline that reads something like, “Read this only if you are NOT interested in buying [name of product].” The purpose, as its name implies, is … Read More

Chocolate Pinata – Have you ever had one?

Have you ever had a Chocolate Pinata? It looks like this – It’s a hollow chocolate ball filled with churros and all sorts of fruit. If you ever get the opportunity – GET IT! My wife and I went to a high end Mexican Restaurant (not some hole in the wall joint.) We just finished eating and looked over at … Read More