Category Archive

With all the uncertainty going on, I hope things are going well for you and yours. Here are some reflective questions that I’m using to rise above. I thought they might be helpful to you as well. Take some time and answer these questions for yourself… What am I grateful for today? What expectations of “normal” do I choose to let … Read More

(without it becoming a wasteland of mindless chatter!) Social media plays a crucial role in marketing in the modern world, being free, fast and ubiquitous in nature. Membership Businesses should not concern themselves with asking if they need to engage with social media – because the answer is yes – so much as finding the best methods with which to … Read More

When it comes to selling your high ticket membership, there are four responses that people can have. Most membership leaders only anticipate two responses when selling their membership. But there are four, and you need to have a plan to sell to all four. Doing this will accelerate the growth of your membership over and over again. Want to know … Read More

Your opinion of your marketing doesn’t matter.  The results rule! Your opinion of the effectiveness of your membership doesn’t matter. The results rule! The opinion of others doesn’t matter. The results rule! What someone thinks of you starting your membership doesn’t matter. The results rule! What you think of your website (Oh it’s pretty!) doesn’t matter. The results rule! When … Read More

There’s a silent killer lurking in your membership business. No, it’s not one of your members. It’s not one of your staff members either (although there may be times where they want to, HA!). It’s not your database, CRM, or marketing, either. The silent killer… it’s Member Overwhelm! It creeps in, starting from the very beginning. Your prospect signs up … Read More

(Stop This And You Can Add More Members Than Ever Before!) Mistakes happen, but the good news that when it comes to marketing your membership business, the great majority of serious errors can be avoided with a bit of discipline and careful planning. One of the most common errors made by membership marketers is attempting to be everything to everybody. … Read More

At different times throughout the year, I always like to sit down and take a look at my marketing strategy over the last few months. What worked? What didn’t? What turned a profit? What ideas do we need to throw out? How can we improve? I’m not going to walk you through a new marketing plan for the year. Today … Read More

Regardless of the niche, regardless of the services you provide, you lead a membership business and a membership business is different from a customer business. A customer-based business is a one and done. You get the customer and you hope that they come back, but with a membership business they’re saying, “I’m going to make an investment, and it’s going … Read More

There’s a proverb that says, “If you wait for perfect conditions, you will never get anything done.” (Ecc. 11:4) In times like these, it’s easy to pull back and say the timing isn’t right. Or focus on trying to make things right. I’ve also seen membership leaders hold back because… …they wanted to have the perfect website. …the membership site wasn’t perfect and … Read More

Which is easier…. Selling 100 people a membership at $27? Or selling 10 people a membership at $270? The revenue is the same, $2700 per month. After working with hundreds of membership leaders, I’ve found that it’s not ten times harder to sell membership for ten times more. So, how do you know what to price your membership? Well, here are some … Read More