The One Answer To Your Membership Business Problems

The One Answer To Your Membership Business Problems

Regardless of the niche, regardless of the services you provide, you lead a membership business and a membership business is different from a customer business. A customer-based business is a one and done. You get the customer and you hope that they come back, but with a membership business they’re saying, “I’m going to make an investment, and it’s going … Read More

Time Is Your Most Valuable Asset

Time Is Your Most Valuable Asset

Being a member of Dan Kennedy’s Titanium Group was invaluable to me.  I learned some valuable lessons that still serve me incredibly well today. One of Dan’s lessons was “Don’t trade dollars for hours.  Trade dollars for value.” As an example, Dan would charge over $19,000 for one day to meet in his basement.  At that rate, you’re literally paying … Read More

The Most Common Mistake

The Most Common Mistake

The most common mistake that membership businesses make is: Operating their business like a “customer-based” business instead of “membership-based” business. It’s about numbers! In a membership business we have MRR – Monthly Recurring Revenue Not to mention there are numbers that you need to be tracking if you really want to multiply your membership. Here they are How many new members did you … Read More

Great Tips For Member Retention

Great Tips For Member Retention

It can be an exciting experience for a membership business owner to finally win over that new member, not least because it demonstrates the worth of strategies and campaigns. The downside to this is that focusing too heavily on winning new members can have the unintentional result of leaving existing members feeling dissatisfied and forgotten. There is no point in … Read More

3 Strategies to Take Better Care of Your Prospects

3 Strategies to Take Better Care of Your Prospects

Any membership business that wants to be successful knows about the importance of lead generation, but many prospects are just not ready to start buying. The good news is that this issue can be resolved with the use of lead nurturing. Lead nurturing refers to the building of relationships between your business and prospects at every stage of the prospecting … Read More

How Are You Doing?

How Are You Doing?

With all the uncertainty going on, I hope things are going well for you and yours. Here are some reflective questions that I’m using to rise above. I thought they might be helpful to you as well. Take some time and answer these questions for yourself… What am I grateful for today? What expectations of “normal” do I choose to let … Read More

Transform Your Social Media into a Marketing Machine

Transform Your Social Media into a Marketing Machine

(without it becoming a wasteland of mindless chatter!) Social media plays a crucial role in marketing in the modern world, being free, fast and ubiquitous in nature. Membership Businesses should not concern themselves with asking if they need to engage with social media – because the answer is yes – so much as finding the best methods with which to … Read More

The Four Responses To Your Membership

The Four Responses To Your Membership

When it comes to selling your high ticket membership, there are four responses that people can have. Most membership leaders only anticipate two responses when selling their membership. But there are four, and you need to have a plan to sell to all four. Doing this will accelerate the growth of your membership over and over again. Want to know … Read More

Your Results Rule

Your Results Rule

Your opinion of your marketing doesn’t matter.  The results rule! Your opinion of the effectiveness of your membership doesn’t matter. The results rule! The opinion of others doesn’t matter. The results rule! What someone thinks of you starting your membership doesn’t matter. The results rule! What you think of your website (Oh it’s pretty!) doesn’t matter. The results rule! When … Read More

Are You Killing Your High Ticket Membership?

Are You Killing Your High Ticket Membership?

There’s a silent killer lurking in your membership business. No, it’s not one of your members. It’s not one of your staff members either (although there may be times where they want to, HA!). It’s not your database, CRM, or marketing, either. The silent killer… it’s Member Overwhelm! It creeps in, starting from the very beginning. Your prospect signs up … Read More