Are You Killing Your Membership?

There’s a silent killer lurking in your membership business. No, it’s not one of your members. It’s not one of your staff members either (although there may be times where they want to, HA!). It’s not your database, CRM, or marketing, either. The silent killer… it’s Member Overwhelm! It creeps in, starting from the very beginning. Your prospect signs up … Read More

Who’s In Your Crowd?

Who's In Your Crowd

Call it an avatar, an ideal member, or prospect profile, you need a good understanding of who your prospective member is so you can best target your marketing. These are the non-members that you’re best able to help with your membership. If you’re going to move these people out of the crowd, you need to know who these non-members are. … Read More

Transforming Customers Into Members

Transforming Customers Into Members

What most separates a membership business from a “customer-based” business? In my opinion, COMMUNITY. I have yet to see a membership where there isn’t a community. [Note: I make a distinction between subscriptions and memberships. No one says, “I’m a member of Netflix.” Or, “I’m a member of the Wall Street Journal.” That’s because those are clearly subscriptions. Subscriptions would … Read More

THE BEST ALL-TIME (BUT LEAST USED) METHOD TO MULTIPLY YOUR MEMBERSHIP

Most membership businesses don’t really believe me that they can actually MULTIPLY their membership. “It’s simply not possible!” is what they say. I’m about to challenge the way you look at your membership business. In doing so, I want you to set aside the misconception that it’s only possible to add members, and instead believe that you can MULTIPLY your … Read More

Why Memberships Fail

Most of us lead membership businesses for three reasons: 1- Impact: You and I want to make an impact on the life of our members. We make a contribution every day.  You care about your members and the results they’re getting. You grow and contribute and make a bigger impact in the world. 2- People: You and I have a genuine … Read More

Keep Your Membership Business Prosperous by Spending in These Key Areas

If you run your own membership business, you probably know that the key to sustained growth is investing in the right areas. You don’t have to spend a lot of money. You just have to spend the right amount in three important categories:   Research and development. Watch your numbers. What are people buying? What do they want that you’re … Read More

Know What Members Want from You

What do your members really want? Jumping to conclusions is never safe. To run a better membership business, remember these basic truths about everyone who joins your membership:   “I want to feel important.” No one wants to feel like a number, interchangeable, or easy to forget. Get to know your members as people; find out what makes each one … Read More

Your Members and New Year Resolutions

I’ve got an important question for you – and it’s NOT about your New Year’s resolution. It’s about your members! Your members are making resolutions for the New Year. They’ve got problems in their life and business that they want solved. So here’s the question: Will your membership program help them reach their desired outcome? This is an important question … Read More

How to Be a Star to your Members

If you want to be successful in your membership business, then getting a reputation for taking initiative is one key goal to accomplish. How do you earn that label? Try the following steps to make the word “initiative” synonymous with your name:   Go above and beyond. Members will be impressed when they see you willing to accept the responsibility … Read More