Chocolate Pinata – Have you ever had one?

Have you ever had a Chocolate Pinata? It looks like this – It’s a hollow chocolate ball filled with churros and all sorts of fruit. If you ever get the opportunity – GET IT! My wife and I went to a high end Mexican Restaurant (not some hole in the wall joint.) We just finished eating and looked over at … Read More

Relationships Inside Your Membership

There’s a key role that relationships play in building your membership business. I was meeting with a private client yesterday, working on a multi-million dollar membership business and I shared with him that your members are looking for a relationship. Some of the types of relationships include: Affinity – feeling like they’re part of something bigger than themselves Networking – … Read More

Old Membership Methods vs New Membership Path

Membership methods have changed! It used to be that you could: 1) Create a membership site 2) Add content 3) Sell it 4) Send people a ‘box o’ stuff’ 5) Get on the phone or send a newsletter each month Times have changed! If you’re still doing any of the above, you’re in danger. The crash is rapidly approaching. Instead, … Read More

When Members Become Mannequins (and How to Reengage Them)

The Mannequin Challenge – if you haven’t heard (or seen it yet) it’s taking the internet by storm. Think flash mob but with people posing like mannequins. Seeing people standing still for long periods of time – reminds me of what happens in a lot of membership programs. People join, take some quick action but then all the sudden they … Read More

7 Things You Won’t Believe People Are Selling With Membership

Let’s have a little fun… As Membership Business owners creativity is our friend, and that’s why it can be particularly discouraging when we have a mental block or when we feel like we’ve run out of good ideas. Well here’s a list of 10 truly absurd things that are actually selling with membership… …hopefully you find it inspiring and thought-provoking (or … Read More

Three Ways To Create Stronger Offers

Here are 3 suggestions that can make your offers stronger: 1. Be different. Don’t give away yet another free coffee mug or free bonus report; the best offers are fresh and new. For instance, the sweepstakes mailing that successfully launched New York magazine offered a unique grand prize: dinner at Gracie Mansion with New York City’s mayor. Most investment newsletters offer … Read More

31 Reasons Why Members Quit

Below are 31 Reasons Members Quit. They’re 31 reasons that I’ve heard over and over from members and leaders like you. There’s so much competing for your members and so much going on in the personal life and business of your members that even the slightest interference can cause your members to quit. You’ve got to have a plan for … Read More

Cancellation Requests – What do you do?

Why People Quit Button

“I need to cancel my membership.” That’s what the email said. What do you do next? Do you forward it to a staff member?  What do they do with it? When I meet with my private clients, I always ask about how they process cancellations.  Without a doubt, they always say they just go ahead and cancel them. No questions … Read More

Developing Content for Your Membership Business

Content is a major aspect of your membership business. Regardless of whether you offer an online service, a gym membership, or something entirely different – you have to get your content right. It is a great way to tickle the fancy of potential members, but also to keep your current members satisfied. You might be scratching your head right now. … Read More