“I’m Getting Too Much Out Of It”

I'm Getting Too Much Out Of It

The next reason is, it seems a little bit of a reverse of last week’s. It’s actually, “I’m getting too much. I’m getting too much.” Now, I’ll be the first to say. This may be the time your members are actually right. They’re actually saying the very reason that they’re canceling. They’re overwhelmed. They’re getting too much from you. Time … Read More

How To Increase Retention And Keep Members For The Long-Haul

How To Increase Retention And Keep Members For The Long-Haul

Are you losing members? Of course! It’s one of the unfortunate circumstances of having a membership program. You win some and you lose some. Most business owners just accept that it happens and move on to find new members. However, the above average business owner will find opportunities to keep members from quitting. The profit for your membership program is … Read More

Why You Should Always Leave A Door Open For A Member To Return

Why You Should Always Leave A Door Open For A Member To Return

Membership has a life cycle. Just because a member cancels, it doesn’t mean they won’t return. So, why not leave an open door for them to come back? I’ve seen memberships where, if you cancel, they basically say, “You’re dead to me!” I know of one such membership business, that if you cancel your membership, you’re literally blacklisted and are … Read More

Are You Killing Your Membership?

There’s a silent killer lurking in your membership business. No, it’s not one of your members. It’s not one of your staff members either (although there may be times where they want to, HA!). It’s not your database, CRM, or marketing, either. The silent killer… it’s Member Overwhelm! It creeps in, starting from the very beginning. Your prospect signs up … Read More

The Key To Multiplying Your Membership

Most membership businesses don’t really believe me that they can actually MULTIPLY their membership. “It’s simply not possible!” is what they say. I’m about to challenge the way you look at your membership business. In doing so, I want you to set aside the misconception that it’s only possible to add members, and instead believe that you can MULTIPLY your … Read More

Why Memberships Fail

Most of us lead membership businesses for three reasons: 1- Impact: You and I want to make an impact on the life of our members. We make a contribution every day.  You care about your members and the results they’re getting. You grow and contribute and make a bigger impact in the world. 2- People: You and I have a genuine … Read More

Know What Members Want from You

What do your members really want? Jumping to conclusions is never safe. To run a better membership business, remember these basic truths about everyone who joins your membership:   “I want to feel important.” No one wants to feel like a number, interchangeable, or easy to forget. Get to know your members as people; find out what makes each one … Read More

How to Be a Star to your Members

If you want to be successful in your membership business, then getting a reputation for taking initiative is one key goal to accomplish. How do you earn that label? Try the following steps to make the word “initiative” synonymous with your name:   Go above and beyond. Members will be impressed when they see you willing to accept the responsibility … Read More

Your 2019 Marketing Calendar

What if you could plan your marketing calendar for 2019 in 60 minutes or less? It is possible! This Friday, I’m taking my Membership Multipliers through a brand-new masterclass Planning a One Year Marketing Calendar that Can Grow Your Business by 147% Imagine if you were able to have a complete one-year marketing calendar. That marketing calendar will be increase … Read More