This may come as a shock to you, but when we started, we didn’t have a membership site. We didn’t have tons of content that we were just going to immediately go out and be able to offer. As a matter of fact, we invited members into our membership and didn’t deliver a thing to them, except for some bonuses … Read More
First Ask “Who” Then Ask “How”
Every business has to attract leads. Your membership is no different. A common mistake people make is focusing on “HOW to attract leads.” Should I do Facebook? LinkedIn? a webinar? strategy guide? e-book? podcast? a free challenge? . . . and the list continues to grow. With all the options it’s easy to see how many get paralyzed, frustrated and just go back and start scrolling … Read More
A Super-Secret Hidden Tool In Your Business
There’s a hidden tool in your coaching business. It’s being used in countless other businesses. Many of whom are “online businesses.” As a matter of fact, Amazon, the world’s largest online business is using it. What is it? Direct Mail! I recently went to my mailbox and below is a pic of what I found. Amazon – an online business … Read More
What’s Stopping You from Launching Your High-Ticket Coaching Offer?
A lot of people think the what, the how, the fear, the marketing, the technology, or the fill in the blank is what is keeping them from launching their coaching offer. What I have found is that what keeps people from launching is: Not having a strong enough reason WHY! Does your “Why?” outweigh your excuses? When you have a … Read More
Conquering The Tug
“You need to overcome the tug of people against you as you reach for high goals.” – George S. Patton Some might consider planning for 2025 a pretty easy thing to do considering what all has happened this past year. “Doesn’t take much to improve on a year like that.” There’s a real danger in thinking it doesn’t take much to … Read More
Make Outcomes Not Offers
Is it possible to dramatically increase sales by making one simple adjustment to your marketing? Absolutely! One of the most common mistakes I see with many high-ticket offers is they are selling the wrong thing. Instead of explaining what your high-ticket offer is, think about the outcome that you want to provide your prospects. Even better, what is the outcome … Read More
A Unique Way To Sign Up New Members
Can I give you a quick tip on how to sell more of your high ticket membership offer? Here it is: Have multiple offers, giving people different opportunities to sign up for your membership. Most membership businesses only have one way, one offer. They say, “here’s my membership, will you join?” But when you make multiple offers, you attract multiple … Read More
Three Tips To Increase Retention
Are you losing members? Of course! It’s one of the unfortunate circumstances of having a coaching business. Most just accept that it happens and move on to find new members. However, serious coaches will find opportunities to keep members from quitting. The profit for your coaching business is in the retention. When you increase your retention, you multiply your revenue … Read More
Seven Tips To Transform Your Sales Letter
Crafting a compelling sales letter is an art form, a delicate balance between persuasion and authenticity. There are some key elements that transform a sales letter into an irresistible invitation to join your high ticket membership offer. You can craft a sales letter that invites people, doesn’t sound “sales” and gets potential members to take action. Below are some friendly … Read More
Get More Members In One Month Than You Did All Year
There will come a time when one or more things go in a direction you didn’t expect. Maybe, just maybe, your launch wasn’t as big as you wanted it to be (after all, you’re an entrepreneur and you have big dreams!). Maybe it went way bigger than you expected, but then you hit a plateau and started to decline. Maybe … Read More