Are You Killing Your Membership?

There’s a silent killer lurking in your membership business. No, it’s not one of your members. It’s not one of your staff members either (although there may be times where they want to, HA!). It’s not your database, CRM, or marketing, either. The silent killer… it’s Member Overwhelm! It creeps in, starting from the very beginning. Your prospect signs up … Read More

THE BEST ALL-TIME (BUT LEAST USED) METHOD TO MULTIPLY YOUR MEMBERSHIP

Most membership businesses don’t really believe me that they can actually MULTIPLY their membership. “It’s simply not possible!” is what they say. I’m about to challenge the way you look at your membership business. In doing so, I want you to set aside the misconception that it’s only possible to add members, and instead believe that you can MULTIPLY your … Read More

Why Memberships Fail

Most of us lead membership businesses for three reasons: 1- Impact: You and I want to make an impact on the life of our members. We make a contribution every day.  You care about your members and the results they’re getting. You grow and contribute and make a bigger impact in the world. 2- People: You and I have a genuine … Read More

Know What Members Want from You

What do your members really want? Jumping to conclusions is never safe. To run a better membership business, remember these basic truths about everyone who joins your membership:   “I want to feel important.” No one wants to feel like a number, interchangeable, or easy to forget. Get to know your members as people; find out what makes each one … Read More

How to Be a Star to your Members

If you want to be successful in your membership business, then getting a reputation for taking initiative is one key goal to accomplish. How do you earn that label? Try the following steps to make the word “initiative” synonymous with your name:   Go above and beyond. Members will be impressed when they see you willing to accept the responsibility … Read More

Your 2019 Marketing Calendar

What if you could plan your marketing calendar for 2019 in 60 minutes or less? It is possible! This Friday, I’m taking my Membership Multipliers through a brand-new masterclass Planning a One Year Marketing Calendar that Can Grow Your Business by 147% Imagine if you were able to have a complete one-year marketing calendar. That marketing calendar will be increase … Read More

Look for These Traits in Future Leaders Inside Your Membership

Have you surrounded yourself with success-oriented people? They may not be easy to recognize, but they’re crucial to an organization that wants to be innovative and entrepreneurial. Here’s a list of factors that can help you identify and develop potential leaders in your membership: Collaboration. Look for members who communicate well, delegate effectively, and build strong personal relationships with other … Read More

Tips for Authentic Interaction with Members

Your members are empowered with lots and lots of information in today’s world, making it important for you to be able to provide your members with superior self-discovery options in addition to customized interactive experiences that tailor to their own personal requirements. One good tip to help create that 
experience and have authentic
interaction with members is to 
ensure that your … Read More

The Key to Getting New Members

Let’s talk about the key to getting new members. The key to getting new members is clarity. Where you see clouds, your prospects, they’re going to see fog. What’s cloudy for you is foggy for your prospects. Here’s what I mean by that: Do you have a clear call-to-action? When you tell people on your membership site to sign up, … Read More