Category Archive

There’s a hidden tool in your coaching business. It’s being used in countless other businesses. Many of whom are “online businesses.” As a matter of fact, Amazon, the world’s largest online business is using it. What is it? Direct Mail! I recently went to my mailbox and below is a pic of what I found. Amazon – an online business … Read More

Are you losing members? Of course! It’s one of the unfortunate circumstances of having a coaching business. Most just accept that it happens and move on to find new members. However, serious coaches will find opportunities to keep members from quitting. The profit for your coaching business is in the retention. When you increase your retention, you multiply your revenue … Read More

Crafting a compelling sales letter is an art form, a delicate balance between persuasion and authenticity. There are some key elements that transform a sales letter into an irresistible invitation to join your high ticket membership offer. You can craft a sales letter that invites people, doesn’t sound “sales” and gets potential members to take action. Below are some friendly … Read More

There will come a time when one or more things go in a direction you didn’t expect. Maybe, just maybe, your launch wasn’t as big as you wanted it to be (after all, you’re an entrepreneur and you have big dreams!). Maybe it went way bigger than you expected, but then you hit a plateau and started to decline. Maybe … Read More

This may come as a shock to you, but when we started, we didn’t have a membership site. We didn’t have tons of content that we were just going to immediately go out and be able to offer. As a matter of fact, we invited members into our membership and didn’t deliver a thing to them, except for some bonuses … Read More

In a recent VIP Day, I was unpacking a client’s high-ticket membership and looking at all the different benefits that he provides his members, I used the phrase Money buys commitment. Let me tell you what I mean by that: One is, is that literally money buys commitment. If you think about the level of investment that you make, financial … Read More

Being a business coach and entrepreneur, you know the feeling of uncertainty. You may be feeling it right now or you may have felt it recently. And the reality is that you will experience it again. And not only do you experience it. But your members and clients experience it to. That’s why as coaches, we have to be “Dealers … Read More

There are just four types of emails that you need in your email marketing toolbox. One of them is the “Reveal” email. The “Reveal Email” is meant to reveal your authority by teaching and demonstrating your expertise. It’s an authority builder. It gives you credibility in the eyes of your audience by providing really good content. Imagine an email not … Read More

When I left my previous membership business, I was on top. It was the largest membership organization in its niche, having a huge impact serving people all across the U.S., Canada, Europe, Asia, and all over the world. But what would cause me to leave being on top? What became my why? Someone shared something important with me over lunch … Read More

Some people say, “The devil is in the details.” Personally, I like to think of it as “The devil is in the technology.” When it comes to launching your high ticket membership offer, there’s one last devil, I mean detail, that is easily left out. Before extending an invitation to others, it’s essential to ensure that the entire sign-up process … Read More