Membership has a life cycle. Just because a member cancels, it doesn’t mean they won’t return. So, why not leave an open door for them to come back? I’ve seen memberships where, if you cancel, they basically say, “You’re dead to me!” I know of one such membership business, that if you cancel your membership, you’re literally blacklisted and are … Read More
Are You Killing Your Membership?
There’s a silent killer lurking in your membership business. No, it’s not one of your members. It’s not one of your staff members either (although there may be times where they want to, HA!). It’s not your database, CRM, or marketing, either. The silent killer… it’s Member Overwhelm! It creeps in, starting from the very beginning. Your prospect signs up … Read More
The Key To Multiplying Your Membership
Most membership businesses don’t really believe me that they can actually MULTIPLY their membership. “It’s simply not possible!” is what they say. I’m about to challenge the way you look at your membership business. In doing so, I want you to set aside the misconception that it’s only possible to add members, and instead believe that you can MULTIPLY your … Read More
Accelerate: How to Get Your Next 10, 100, 500, & Event 1,000 Members in 60 Days…
So, in an effort to help as many membership and association leaders grow their membership, I want to give you a FREE copy of my book. Inside of Accelerate, you’ll discover my most closely guarded secrets for growing your membership, like… Page 14: What to do in the first hour in order to take a member from ‘Sign-up’ to ‘Fully-Engaged’ … Read More
Why Memberships Fail
Most of us lead membership businesses for three reasons: 1- Impact: You and I want to make an impact on the life of our members. We make a contribution every day. You care about your members and the results they’re getting. You grow and contribute and make a bigger impact in the world. 2- People: You and I have a genuine … Read More
Know What Members Want from You
What do your members really want? Jumping to conclusions is never safe. To run a better membership business, remember these basic truths about everyone who joins your membership: “I want to feel important.” No one wants to feel like a number, interchangeable, or easy to forget. Get to know your members as people; find out what makes each one … Read More
How to Be a Star to your Members
If you want to be successful in your membership business, then getting a reputation for taking initiative is one key goal to accomplish. How do you earn that label? Try the following steps to make the word “initiative” synonymous with your name: Go above and beyond. Members will be impressed when they see you willing to accept the responsibility … Read More
Your 2019 Marketing Calendar
What if you could plan your marketing calendar for 2019 in 60 minutes or less? It is possible! This Friday, I’m taking my Membership Multipliers through a brand-new masterclass Planning a One Year Marketing Calendar that Can Grow Your Business by 147% Imagine if you were able to have a complete one-year marketing calendar. That marketing calendar will be increase … Read More
Look for These Traits in Future Leaders Inside Your Membership
Have you surrounded yourself with success-oriented people? They may not be easy to recognize, but they’re crucial to an organization that wants to be innovative and entrepreneurial. Here’s a list of factors that can help you identify and develop potential leaders in your membership: Collaboration. Look for members who communicate well, delegate effectively, and build strong personal relationships with other … Read More
Tips for Authentic Interaction with Members
Your members are empowered with lots and lots of information in today’s world, making it important for you to be able to provide your members with superior self-discovery options in addition to customized interactive experiences that tailor to their own personal requirements. One good tip to help create that experience and have authentic interaction with members is to ensure that your … Read More