Category Archive

You’ve already discovered with your Content Calendar that certain content makes sense to deliver at a certain time of year. For me, I know I will present a masterclass each September on how to sell your membership during the holidays. I do this every single autumn because it’s always relevant. Why? Because my members need to know how to sell their … Read More

After working with multiple private clients and helping them breakthrough to six and seven figures there’s a common problem I’ve discovered. Most of them easily slipped into the habit of controlling every aspect of their membership when their organization or team was small. Then, as it expanded, they had trouble giving up their authority over every decision and task. Needless … Read More

Let’s imagine you just prepared some content for your membership in the form of a handout. You could take that exact same information and repurpose it into a blog post. Or you could teach it live, either online or in-person. Or you could prepare a video. Why should you repurpose this content? Because if you don’t, your members probably won’t … Read More

One of my mentors, Dan Kennedy, said that every person is tuned into their own radio station called WIIFM. Everybody has their antenna up and it’s tuned in to WIIFM. What’s in it for me? When they read your email, or your sales page, they will be asking the question, “What’s in it for me?” Answer that question. You’ll do … Read More

Here’s what I know: You genuinely have a desire to help people achieve their purpose in life, whatever that may be. Anyone who runs a membership must have a genuine interest in making other people’s lives better. Whether that means making their businesses better, or their relationships better, or their financial situation better, you are invested in helping people make … Read More

How do I price my high ticket offer? I get that question a lot. It’s a challenge that many people struggle with. And because of that, most end up undercharging for their coaching. Most people just want me throw out a number as a way of validating what they’re already charging. Instead, I give them to strategies to consider. Here … Read More

There are a number of questions I ask my private clients. But one series of questions is more important than all of the others. It’s about their numbers! Do you know your numbers? Do you know what numbers are most critical to your membership business? Here are just some of the numbers you need to know: How many new members … Read More

That’s my mantra. No tech gets in the way. How do you do that? There are some websites I recommend where you can outsource and have someone else make the technology work for you. For example, let’s say you don’t know how to set up Kajabi or ClickFunnels. Go hire somebody. You shouldn’t be doing that work anyways. Go to … Read More

The F.A.S.T. acrostic is the framework to creating and implementing your new membership. Important: You may be tempted to skip ahead. Don’t do that! You’ll miss out on the foundational principles necessary for your long-term success. This is a proven framework that has consistently launched highly lucrative coaching programs (including mine). Let’s dig in to each segment of the F.A.S.T. … Read More

There’s always that question, “How do I know people will sign up?” A lot of people teach the use of “Founding Members,” but I’m going to teach you something new. Founding Members are the very first members you sell into your membership. You’re probably familiar with this term and concept. They get the Founding Member rate, which they qualify for … Read More