Reasons to Keep a Door Open for a Member’s Return

Reasons to Keep a Door Open for a Member's Return

Membership has a life cycle. Just because a member cancels, it doesn’t mean they won’t return. So, why not leave an open door for them to come back? I’ve seen memberships where, if you cancel, they basically say, “You’re dead to me!” I know of one such membership business, that if you cancel your membership, you’re literally blacklisted and are … Read More

Simple Wisdom From Ducks, Eagles, And Jim Rohn

Simple Wisdom From Ducks, Eagles, And Jim Rohn

Want to know the number one reason why members don’t engage with your membership? Overwhelm. Overwhelm can happen a number of ways. You have so much to offer your members. So many ways that you can help them get the outcome they desire. The problem is, to quote Jim Rohn, “You’re sending ducks to eagle school.” You have so many … Read More

One Simple Hack To Close More High Ticket Members

There are a number of ways in which memberships can help to improve their sales, all of which essentially boil down to implementing strategies that genuinely work and help their salespeople to achieve success. One such method is to begin to focus on pitching outcomes rather than products. Getting the opportunity to pitch to someone capable of making the decision … Read More

Creating Goals That Create New Members

Creating Goals That Create New Members

You won’t be able to advance your membership business unless you’re working toward goals. Setting goals that will inspire and motivate you is crucial. Aim for goals that are: Quantifiable.You should be able to measure success in objective terms, so everyone can see the value of your efforts. Challenging.If it’s too easy, chances are your objective won’t have significant impact … Read More

How To “Rescue People” from Canceling Your High Ticket Membership

How To “Rescue People” from Canceling Your High Ticket Membership

After growing a membership business to over 3,127 members, you will hear all sorts of reasons for canceling. Some I knew were true and some sure did sound like a made-up story just so the member could cancel. However, after hearing hundreds of reasons for people canceling their membership, I’ve found that there are usually three general reasons people cancel. … Read More

7 Reasons Why Your Members Shouldn’t Get Everything Free

7 Reasons Why Your Members Shouldn’t Get Everything Free

Right now there is money being left on the table in your membership business. Your members could actually be paying you more! Many of you have been making additional products or trainings or services available for free—beyond what was promised in the membership. You probably feel your members should get everything for free just because they’re a member. But you … Read More

The One Answer To Your Membership Business Problems

The One Answer To Your Membership Business Problems

Regardless of the niche, regardless of the services you provide, you lead a membership business and a membership business is different from a customer business. A customer-based business is a one and done. You get the customer and you hope that they come back, but with a membership business they’re saying, “I’m going to make an investment, and it’s going … Read More

Time Is Your Most Valuable Asset

Time Is Your Most Valuable Asset

Being a member of Dan Kennedy’s Titanium Group was invaluable to me.  I learned some valuable lessons that still serve me incredibly well today. One of Dan’s lessons was “Don’t trade dollars for hours.  Trade dollars for value.” As an example, Dan would charge over $19,000 for one day to meet in his basement.  At that rate, you’re literally paying … Read More

The Most Common Mistake

The Most Common Mistake

The most common mistake that membership businesses make is: Operating their business like a “customer-based” business instead of “membership-based” business. It’s about numbers! In a membership business we have MRR – Monthly Recurring Revenue Not to mention there are numbers that you need to be tracking if you really want to multiply your membership. Here they are How many new members did you … Read More

Great Tips For Member Retention

Great Tips For Member Retention

It can be an exciting experience for a membership business owner to finally win over that new member, not least because it demonstrates the worth of strategies and campaigns. The downside to this is that focusing too heavily on winning new members can have the unintentional result of leaving existing members feeling dissatisfied and forgotten. There is no point in … Read More