Category Archive

This may come as a shock to you, but when we started, we didn’t have a membership site. We didn’t have tons of content that we were just going to immediately go out and be able to offer. As a matter of fact, we invited members into our membership and didn’t deliver a thing to them, except for some bonuses … Read More

In a recent VIP Day, I was unpacking a client’s high-ticket membership and looking at all the different benefits that he provides his members, I used the phrase Money buys commitment. Let me tell you what I mean by that: One is, is that literally money buys commitment. If you think about the level of investment that you make, financial … Read More

Being a business coach and entrepreneur, you know the feeling of uncertainty. You may be feeling it right now or you may have felt it recently. And the reality is that you will experience it again. And not only do you experience it. But your members and clients experience it to. That’s why as coaches, we have to be “Dealers … Read More

There are just four types of emails that you need in your email marketing toolbox. One of them is the “Reveal” email. The “Reveal Email” is meant to reveal your authority by teaching and demonstrating your expertise. It’s an authority builder. It gives you credibility in the eyes of your audience by providing really good content. Imagine an email not … Read More

When I left my previous membership business, I was on top. It was the largest membership organization in its niche, having a huge impact serving people all across the U.S., Canada, Europe, Asia, and all over the world. But what would cause me to leave being on top? What became my why? Someone shared something important with me over lunch … Read More

Some people say, “The devil is in the details.” Personally, I like to think of it as “The devil is in the technology.” When it comes to launching your high ticket membership offer, there’s one last devil, I mean detail, that is easily left out. Before extending an invitation to others, it’s essential to ensure that the entire sign-up process … Read More

Having already discussed unleashing the power of scarcity, let’s also talk about creating urgency with a deadline. With a deadline on your membership, you let your prospects know that the opportunity to get these bonuses for the next X-number-of-people ends on a specific date and time. What I’m not saying is this means you close your enrollment period. I don’t … Read More

Have you every considered this question: Why Do Some Memberships Grow And Others Don’t? I’ve been in the coaching world since 2009. And along the way, I’ve seen numerous coaching businesses flourish and if not the same or more others dwindle away. So why is it? Why do some memberships grow and why do others die on the vine. Value … Read More

There’s a psychological tool that can be used in your marketing. It’s one that many marketers will use without integrity but when used correctly (meaning with integrity) it can help you increase your response rate to your high ticket offer. It’s the Scarcity Principle. But what exactly is it? It’s a psychological concept that people tend to place higher value … Read More

Creating a successful high ticket membership offer is a rewarding endeavor that allows you to share your expertise and provide value to like-minded individuals. However, one of the most crucial aspects often overlooked is attracting the right-fit members. It’s important to explore the significance of targeting your ideal audience and the positive impact it has on your membership community. You … Read More