In my membership business, there are four questions that I always ask. These are important to my business, because I like to use the principle of CANEI, which stands for “constant and never ending improvement.” My team and I are always asking questions that can help us with this principle. I want you to have this mindset of constant and … Read More
The One Solution To Your Membership Business Problems
Regardless of the niche, regardless of the services you provide, you lead a membership business and a membership business is different from a customer business. A customer-based business is a one and done. You get the customer and you hope that they come back, but with a membership business they’re saying, “I’m going to make an investment, and it’s going … Read More
I Have A Huge Announcement And You Get A Special Bonus
It’s brand-new! The “More Members Now Podcast” has officially launched! And to celebrate, we’re giving away over $472.67 in membership tools and resources! All you have to do is click the link below! www.MoreMembersNowPodcast.com Subscribe to the podcast and then click: Get Your PowerPack! Every week, there will be a brand new episode. Each will help you get more members, increase your retention … Read More
Don’t Believe This Membership Myth
There’s a dirty little myth out there – “If we just add more value, we’ll get more members.” Sometimes the lie is said out loud. Sometimes it’s an internal belief. However, it all starts with, “Why aren’t we getting more members?” Somehow, the question of “Why aren’t we getting more members?” was more easily answered by just saying, “If we … Read More
Who’s In Your Crowd?
Call it an avatar, an ideal member, or prospect profile, you need a good understanding of who your prospective member is so you can best target your marketing. These are the non-members that you’re best able to help with your membership. If you’re going to move these people out of the crowd, you need to know who these non-members are. … Read More
Transforming Customers Into Members
What most separates a membership business from a “customer-based” business? In my opinion, COMMUNITY. I have yet to see a membership where there isn’t a community. [Note: I make a distinction between subscriptions and memberships. No one says, “I’m a member of Netflix.” Or, “I’m a member of the Wall Street Journal.” That’s because those are clearly subscriptions. Subscriptions would … Read More
The Key To Multiplying Your Membership
Most membership businesses don’t really believe me that they can actually MULTIPLY their membership. “It’s simply not possible!” is what they say. I’m about to challenge the way you look at your membership business. In doing so, I want you to set aside the misconception that it’s only possible to add members, and instead believe that you can MULTIPLY your … Read More
Accelerate: How to Get Your Next 10, 100, 500, & Event 1,000 Members in 60 Days…
So, in an effort to help as many membership and association leaders grow their membership, I want to give you a FREE copy of my book. Inside of Accelerate, you’ll discover my most closely guarded secrets for growing your membership, like… Page 14: What to do in the first hour in order to take a member from ‘Sign-up’ to ‘Fully-Engaged’ … Read More
Why Memberships Fail
Most of us lead membership businesses for three reasons: 1- Impact: You and I want to make an impact on the life of our members. We make a contribution every day. You care about your members and the results they’re getting. You grow and contribute and make a bigger impact in the world. 2- People: You and I have a genuine … Read More
Keep Your Membership Business Prosperous by Spending in These Key Areas
If you run your own membership business, you probably know that the key to sustained growth is investing in the right areas. You don’t have to spend a lot of money. You just have to spend the right amount in three important categories: Research and development. Watch your numbers. What are people buying? What do they want that you’re … Read More