Call it an avatar, an ideal member, or prospect profile, you need a good understanding of who your prospective member is so you can best target your marketing. These are the non-members that you’re best able to help with your membership. If you’re going to move these people out of the crowd, you need to know who these non-members are. … Read More
Transforming Customers Into Members
What most separates a membership business from a “customer-based” business? In my opinion, COMMUNITY. I have yet to see a membership where there isn’t a community. [Note: I make a distinction between subscriptions and memberships. No one says, “I’m a member of Netflix.” Or, “I’m a member of the Wall Street Journal.” That’s because those are clearly subscriptions. Subscriptions would … Read More
THE BEST ALL-TIME (BUT LEAST USED) METHOD TO MULTIPLY YOUR MEMBERSHIP
Most membership businesses don’t really believe me that they can actually MULTIPLY their membership. “It’s simply not possible!” is what they say. I’m about to challenge the way you look at your membership business. In doing so, I want you to set aside the misconception that it’s only possible to add members, and instead believe that you can MULTIPLY your … Read More
Accelerate: How to Get Your Next 10, 100, 500, & Event 1,000 Members in 60 Days…
So, in an effort to help as many membership and association leaders grow their membership, I want to give you a FREE copy of my book. Inside of Accelerate, you’ll discover my most closely guarded secrets for growing your membership, like… Page 14: What to do in the first hour in order to take a member from ‘Sign-up’ to ‘Fully-Engaged’ … Read More
Why Memberships Fail
Most of us lead membership businesses for three reasons: 1- Impact: You and I want to make an impact on the life of our members. We make a contribution every day. You care about your members and the results they’re getting. You grow and contribute and make a bigger impact in the world. 2- People: You and I have a genuine … Read More
Keep Your Membership Business Prosperous by Spending in These Key Areas
If you run your own membership business, you probably know that the key to sustained growth is investing in the right areas. You don’t have to spend a lot of money. You just have to spend the right amount in three important categories: Research and development. Watch your numbers. What are people buying? What do they want that you’re … Read More
How to Be a Star to your Members
If you want to be successful in your membership business, then getting a reputation for taking initiative is one key goal to accomplish. How do you earn that label? Try the following steps to make the word “initiative” synonymous with your name: Go above and beyond. Members will be impressed when they see you willing to accept the responsibility … Read More
Your 2019 Marketing Calendar
What if you could plan your marketing calendar for 2019 in 60 minutes or less? It is possible! This Friday, I’m taking my Membership Multipliers through a brand-new masterclass Planning a One Year Marketing Calendar that Can Grow Your Business by 147% Imagine if you were able to have a complete one-year marketing calendar. That marketing calendar will be increase … Read More
Become an Expert to Succeed in Your Membership Business
One way to rise quickly in any niche is to become known as the “go-to expert.’ People turn to experts when they don’t have the time or resources to master the skills or information they need. Becoming an expert isn’t quick, but you can get started by following these steps: Consult with friends. Ask your friends what they think you … Read More
3 Ways to Take Better Care of Your Prospects
Any membership business that wants to be successful knows about the importance of lead generation, but many prospects are just not ready to start buying. The good news is that this issue can be resolved with the use of lead nurturing. Lead nurturing refers to the building of relationships between your business and prospects at every stage of the prospecting … Read More