This may come as a shock to you, but when we started, we didn’t have a membership site. We didn’t have tons of content that we were just going to immediately go out and be able to offer. As a matter of fact, we invited members into our membership and didn’t deliver a thing to them, except for some bonuses … Read More
First Ask “Who” Then Ask “How”
Every business has to attract leads. Your membership is no different. A common mistake people make is focusing on “HOW to attract leads.” Should I do Facebook? LinkedIn? a webinar? strategy guide? e-book? podcast? a free challenge? . . . and the list continues to grow. With all the options it’s easy to see how many get paralyzed, frustrated and just go back and start scrolling … Read More
What Are You Most Passionate About?
I like to ask this question, first and foremost, because nobody wants to create a membership around something they’re not passionate about. I’m passionate about membership. I’m passionate about helping you expand your influence and grow your audience and gather those people inside a membership or coaching program. What are you passionate about? I want your membership business to revolve around … Read More
Who Will You Help?
Many people don’t know this…but I used to have a little voice in my head that would say, “I really can’t sell.” I remember getting sweaty palms just at the thought of trying to sell someone into a membership. My voice would crack when I’d mention the price of the membership. There were all these doubts in head telling me … Read More
3 Reasons Your Membership Isn’t Converting (And How to Fix It)
Are people not buying your membership? You might be thinking it’s the economy, competition, or people just aren’t buying. But that’s not true. There are 3 reasons your membership isn’t converting… 1- You make an offer instead of an OUTCOME What does your membership offer? As you begin to answer that question in your head, you’re probably already thinking of … Read More
Supercharge Your New Year With The 100 Goal Challenge
Do you ever feel like you’re not reaching your full potential, that there’s more you could achieve in life? If so, you’re not alone. Many of us experience this, and the key to overcoming it might be simpler than you think – setting goals. In this article, I want to challenge you to engage in a transformative exercise that has … Read More
Harness The Power Of A Dual Readership Path
When writing your sales letter, you want to create what’s called a “dual readership path.” That means you give a couple of ways for people to read your letter – for those who read every word and for those who only skim looking for the high points that stand out. The people who skim through your letter and go through … Read More
A Super-Secret Hidden Tool In Your Business
There’s a hidden tool in your coaching business. It’s being used in countless other businesses. Many of whom are “online businesses.” As a matter of fact, Amazon, the world’s largest online business is using it. What is it? Direct Mail! I recently went to my mailbox and below is a pic of what I found. Amazon – an online business … Read More
How To Leverage Your Membership Guarantee
Yes, you really can have a guarantee on your membership. My guarantee goes like this: “Hey, if you sign up for the membership and decide that it’s not right for you, that it’s not a good fit, then let me know and I’ll refund your investment within the first 30 days.” I’m not going to refund their investment if they … Read More
Above All Else, Get This One Thing Right!
Before we continue, consider a word of warning… You MUST follow this process step-by-step and you MUST get this one thing right. The more work you do right now on this one thing – attracting your right-fit members – the better you will ensure that your membership actually gets off the ground, and that you’ve got the right people on … Read More