When Members Become Mannequins (and How to Reengage Them)

The Mannequin Challenge – if you haven’t heard (or seen it yet) it’s taking the internet by storm. Think flash mob but with people posing like mannequins. Seeing people standing still for long periods of time – reminds me of what happens in a lot of membership programs. People join, take some quick action but then all the sudden they … Read More

How Many Employees Should You Have?

According to consultant Don Libey, multi-channel merchants (catalogers, e commerce businesses, retailers, direct marketers) should generate at least $375,000 in annual sales per employee (that includes the business owner). If you’re a small business or home-based business with low overhead and a lean operation, I think even $200,000 per employee is acceptable. That means if you are a solopreneur earning … Read More