As you turn up the volume and create buzz and demand for your membership… getting in front of more and more of your right-fit members… it’s important that you never stop marketing your membership. There’s the acronym ABS, Always Be Selling, but I prefer Always Be Marketing, because marketing isn’t always about selling. Marketing can also be about providing value … Read More
Your First (and Next) Membership Site
You may be asking: “What about my membership site? How do I even set something like that up?” Many people believe that to launch their membership, they need to have a membership site set up first. That’s not true. As a matter of fact, one of my clients is soon launching a new membership – and the membership site itself … Read More
Get Your Launch Trajectory Right from the Start
You want to launch your membership F.A.S.T., like a rocket taking off from the launchpad! Picture a rocket launch for a moment. That rocket is just sitting on the launchpad, and if its trajectory is off just one degree… by the time it gets into orbit, do you have any idea how far away from its target destination it’s going … Read More
How Are You Helping Others Achieve What You’ve Achieved?
You might start thinking through things like: “I was able to teach on this one topic” or “I was able to deliver on this,” or “If I was invited to speak right now, I could deliver a seminar on this subject matter because I’ve been able to help others achieve it.” What kinds of things do people actually seek you … Read More
You Have to Know Your WHY
The one thing you must know to grow your membership is your WHY. Your why is what keeps you going. It’s your motivation. It’s unique to you. Nobody else can give it to you, but I’ve seen so many people give it away. What is your reason why you must get more members? Write that question down in your journal … Read More
What Roadblocks Stand In Your Way?
What roadblocks stand in the way of getting from where you are to where you want to be? A lot of people set out by saying, “Here are my goals. I want to launch a membership. Here’s where I’m at right now, and over there is where I want to be one year from now.” But they never consider the … Read More
Steal This Strategy!
Here is a strategy I encourage you to steal and use for yourself: repurpose your email content and post it on social media. Take your email copy and simply craft it in such a way that you can also post it on Facebook, or Twitter, or Instagram, or LinkedIn… wherever your right-fit member is hanging out. For example, I recently … Read More
The Impact Pricing Strategy
I want to share with you is called the Impact Pricing Strategy. This is where you price your membership at a low cost so you can impact more people. Pricing your membership at a very low investment is done with the intent to get as many people as possible to sign up for your coaching program. This strategy focuses on … Read More
Uncover Your Unique Genius
As a coach or consultant you have a “unique genius” to help others. This systematic process will help you identify all the skills you already possess to help others. You will never again have to doubt or guess at what you’re going to provide your members as part of your coaching program. Regardless of whether you’ve been following me for … Read More
What Are You Passionate About?
I like to ask this question, first and foremost, because nobody wants to create a membership around something they’re not passionate about. I’m passionate about membership. I’m passionate about helping you expand your influence and grow your audience and gather those people inside a membership or coaching program. What are you passionate about? I want your membership business to revolve … Read More