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I remember getting sweaty palms just at the thought of trying to sell someone into a membership. My voice would crack when I’d mention the price of the membership. There were all these doubts in head telling me people wouldn’t join. Something had to change. No one enjoys trying to “sell” someone anything. That’s when I realized: Selling is helping!

Where do your best ideas come from? There’s something about getting together with like-minded people who challenge your thinking, cause you to think beyond what you see possible and encourage your growth. Below is a screenshot of just one group that I belong to. All of the people above represent some of the largest membership organizations in their niche (a … Read More

Regardless of what your membership does… Regardless of what niche or audience you serve… There’s no debating it, you’re making an impact.

Whether you’re growing as a leader or whether you’re declining as a leader, your business is going to be impacted. That’s why  growing leadership is such an integral part to what we do inside our membership business.

Can I give you a quick tip on how to sell more of your membership? Here it is: Have multiple offers, giving people different opportunities to sign up for your membership. Most membership businesses only have one way, one offer. They say, “here’s my membership, will you join?” But when you make multiple offers, you attract multiple people. Here are … Read More

When it comes to getting more members, there’s a simple three point checklist that I use every time. When all three are right, new member sign-ups just pour in. Get it wrong and… …well it’s because I didn’t run the checklist. Here it is: Outcome Offer Opportunity Let me break it down for you. 1- Present the right OUTCOME: You have … Read More