Two Tools to Increase Retention

There are two tools you have in your arsenal to keep people from quitting your membership program. RESULTS + RELATIONSHIPS  Let’s take a look at the first – RESULTS: When you get your members results and they see their success tied to your membership program, they’ll be hard to lose. You’ll make them a fan. They’ll see their achievement is … Read More

The Biggest Mistake Membership Businesses Make When Marketing a Free Trial

I recently received an email from a Private Client – they made a huge mistake.  Honestly, it’s one I’ve told them not to do but it happened anyway. What was it? They didn’t remove current members from their marketing.  They promoted a trial membership to people who were already members! You should not market your trial membership to your current … Read More

Creating the Perfect Offer: A Complete Checklist

If you were to visit your own membership offer, your landing page, anywhere you’re asking people to sign up or join your membership, or go to one of your offers what would you see? This is one of the areas where I have to pull out a checklist myself and run my own checklist on what every offer should have. … Read More

How to Get More Members Paying You More

How many membership levels do you have? So many membership businesses only have one level of membership, others might have two; but I’m going to try to convince you that you need three. (And if you have four or more levels of membership, I’m still going to suggest slimming it down to just three.) If you’re now looking at your … Read More

7 Reasons Why Members Shouldn’t Get Everything for Free

Right now there is money being left on the table in your membership business. Your members could actually be paying you more! Many of you have been making additional products or trainings or services available for free—beyond what was promised in the membership. You probably feel your members should get everything for free just because they’re a member. But you … Read More

Three Practical Strategies You Can Use To Multiply Your Membership

Retention= Results + Relationships.  Lyndsay Phillips is CEO and Captain of Smooth Sailing Business Growth, and content marketing strategic planner. She and her team work with entrepreneurs, coaches, authors and speakers to fast track their business growth through the power of content marketing. She has a Facebook Live show, “Marketing and Merlot,” with Lindsay Anderson, aka One-Click Lindsay where they “embark with … Read More

Three Practical Strategies You Can Use To Multiply Your Membership

Retention= Results + Relationships.  Lyndsay Phillips is CEO and Captain of Smooth Sailing Business Growth, and content marketing strategic planner. She and her team work with entrepreneurs, coaches, authors and speakers to fast track their business growth through the power of content marketing. She has a Facebook Live show, “Marketing and Merlot,” with Lindsay Anderson, aka One-Click Lindsay where they “embark with … Read More

Which of these images best represents you?

Once there were two business owners. Both were smart, worked hard and delivered good products and services. But one of them felt like felt like this: The other one felt like this: The difference was one kept up with the times and learned how to sell his products and services en masse via membership programs generating huge paydays for himself. … Read More

How Many Membership Levels Should You Have?

During a recent coaching call, one of my members asked me, “How many membership levels should I have?” It’s one that I’m often asked and the answer is always THREE! Regardless of your membership business or niche that you’re in – the answer is still three. Here are 7 reasons why: 1) Three is better than one. Many membership businesses … Read More

Old Membership Methods vs New Membership Path

Membership methods have changed! It used to be that you could: 1) Create a membership site 2) Add content 3) Sell it 4) Send people a ‘box o’ stuff’ 5) Get on the phone or send a newsletter each month Times have changed! If you’re still doing any of the above, you’re in danger. The crash is rapidly approaching. Instead, … Read More