I like to ask this question, first and foremost, because nobody wants to create a membership around something they’re not passionate about. I’m passionate about membership. I’m passionate about helping you expand your influence and grow your audience and gather those people inside a membership or coaching program. What are you passionate about? I want your membership business to revolve around … Read More
Who Will You Help?
Many people don’t know this…but I used to have a little voice in my head that would say, “I really can’t sell.” I remember getting sweaty palms just at the thought of trying to sell someone into a membership. My voice would crack when I’d mention the price of the membership. There were all these doubts in head telling me … Read More
3 Reasons Your Membership Isn’t Converting (And How to Fix It)
Are people not buying your membership? You might be thinking it’s the economy, competition, or people just aren’t buying. But that’s not true. There are 3 reasons your membership isn’t converting… 1- You make an offer instead of an OUTCOME What does your membership offer? As you begin to answer that question in your head, you’re probably already thinking of … Read More
Harness The Power Of A Dual Readership Path
When writing your sales letter, you want to create what’s called a “dual readership path.” That means you give a couple of ways for people to read your letter – for those who read every word and for those who only skim looking for the high points that stand out. The people who skim through your letter and go through … Read More
How To Leverage Your Membership Guarantee
Yes, you really can have a guarantee on your membership. My guarantee goes like this: “Hey, if you sign up for the membership and decide that it’s not right for you, that it’s not a good fit, then let me know and I’ll refund your investment within the first 30 days.” I’m not going to refund their investment if they … Read More
Above All Else, Get This One Thing Right!
Before we continue, consider a word of warning… You MUST follow this process step-by-step and you MUST get this one thing right. The more work you do right now on this one thing – attracting your right-fit members – the better you will ensure that your membership actually gets off the ground, and that you’ve got the right people on … Read More
Understanding Your Members’ Needs: What Matters Most?
Interestingly enough, while writing this post I was checking my email and somebody reached out to me and said, “Hey, listen. I’m not sure if this particular program is right for me or not. You see, I lack the confidence in being able to sell.” Well, well, well… that was interesting. First off, it was interesting that someone would be … Read More
Never Stop Marketing
As you turn up the volume and create buzz and demand for your membership… getting in front of more and more of your right-fit members… it’s important that you never stop marketing your membership. There’s the acronym ABS, Always Be Selling, but I prefer Always Be Marketing, because marketing isn’t always about selling. Marketing can also be about providing value … Read More
Four Ways To Leverage Your Genius
Once you’ve launched your membership and delivered some incredible content, at some point you’re going to consider revisiting that same content (or something similar). You will likely hesitate, saying to yourself, “I can’t teach that again. I’ve already taught that. I’ve already provided that. I’ve already told them that.” Guess what? It would be doing your members a disservice if … Read More
What’s Your WHY?
Maybe it has something to do with family. Maybe it has something to do with freedom. Maybe it has something to do with getting out of debt. What is your reason why? Write it down, and reflect on it. Your why is the one thing you must have in order to get more members. Sure, these marketing tactics and tools … Read More