Three Ways To Boost Your Membership Sales

Three Ways To Boost Your Membership Sales

One of the most common mistakes I see in people selling their membership program is they try to sell an offer for the membership. Now what do I mean by that? Well, you go to the membership sales page and it’s all about what the membership provides. It states, “We provide events. We provide tools. We provide classes.  We provide … Read More

It’s A Common Mistake

It's A Common Mistake

The most common mistake that membership businesses make is: Operating their business like a “customer-based” business instead of “membership-based” business. It’s about numbers! In a membership business we have MRR – Monthly Recurring Revenue Not to mention there are numbers that you need to be tracking if you really want to multiply your membership. Here they are How many new members did you … Read More

You Are Making An Impact

You Are Making An Impact

With all the negativity and emotions flowing this week, I hope you’ll take some time to consider the impact you’re having on your members.   You are making a difference in the lives of the members you lead.   I have the privilege of working with so many different membership businesses and leaders and you’re one of them.   As … Read More

How To Maximize Events In Your Membership Business

How To Maximize Events In Your Membership Business

Many membership businesses have found that events are a great way to increase retention for their membership business. Members attend an event, build relationships, increase their engagement and end up keeping their membership. So how can you leverage your events to increase the impact and provide even greater value for your members: Know Your Goals Is it to get new … Read More

Helping Your Members Without Creating More Work For Yourself: Recycle

Helping Your Members Without Creating More Work For Yourself: Recycle

With all the uncertainty happening right now, it can be difficult to find ways to help your members navigate through.   Even during the best of times, knowing how to best serve your members can sometimes be a bit of a challenge. And how can you help your members without creating more work for yourself? Three simple questions can guide you … Read More

Your Greatest Asset Is Your Time

Your Greatest Asset Is Your Time

Being a member of Dan Kennedy’s Titanium Group was invaluable to me.  I learned some valuable lessons that still serve me incredibly well today. One of Dan’s lessons was “Don’t trade dollars for hours.  Trade dollars for value.” As an example, Dan would charge over $19,000 for one day to meet in his basement.  At that rate, you’re literally paying … Read More

One Is A Very Bad Number

One Is A Very Bad Number

When you are just starting out, the membership businesses owner typically wears all the hats.  If it needs to get done, the business owner is usually is the one doing it. If there is an email the owner rights it. If there is a process or procedure, the owner creates it. And as time goes by, ONE becomes a very … Read More

The One Solution To Your Membership Business Problems

Regardless of the niche, regardless of the services you provide, you lead a membership business and a membership business is different from a customer business. A customer-based business is a one and done. You get the customer and you hope that they come back, but with a membership business they’re saying, “I’m going to make an investment, and it’s going … Read More

Don’t Believe This Membership Myth

There’s a dirty little myth out there – “If we just add more value, we’ll get more members.” Sometimes the lie is said out loud. Sometimes it’s an internal belief. However, it all starts with, “Why aren’t we getting more members?” Somehow, the question of “Why aren’t we getting more members?” was more easily answered by just saying, “If we … Read More

Are You Killing Your Membership?

There’s a silent killer lurking in your membership business. No, it’s not one of your members. It’s not one of your staff members either (although there may be times where they want to, HA!). It’s not your database, CRM, or marketing, either. The silent killer… it’s Member Overwhelm! It creeps in, starting from the very beginning. Your prospect signs up … Read More