Four Ways To Leverage Your Genius

Four Ways To Leverage Your Genius

Once you’ve launched your membership and delivered some incredible content, at some point you’re going to consider revisiting that same content (or something similar). You will likely hesitate, saying to yourself, “I can’t teach that again. I’ve already taught that. I’ve already provided that. I’ve already told them that.” Guess what? It would be doing your members a disservice if … Read More

What’s Your WHY?

What's Your Why?

Maybe it has something to do with family. Maybe it has something to do with freedom. Maybe it has something to do with getting out of debt. What is your reason why? Write it down, and reflect on it. Your why is the one thing you must have in order to get more members. Sure, these marketing tactics and tools … Read More

Create a Dual Readership Path

Create a Dual Readership Path

When writing your sales letter, you want to create what’s called a “dual readership path.” That means you give a couple of ways for people to read your letter – for those who read every word and for those who only skim looking for the high points that stand out. The people who skim through your letter and go through … Read More

Leverage Your Guarantee

Leverage Your Guarantee

Yes, you really can have a guarantee on your membership. My guarantee goes like this: “Hey, if you sign up for the membership and decide that it’s not right for you, that it’s not a good fit, then let me know and I’ll refund your investment within the first 30 days.” I’m not going to refund their investment if they … Read More

Categorize Your Unique Genius Content

Categorize Your Unique Genius Content

You might ask, “Scott, why should I categorize my content? Why do I need to do that?” Well, here’s what I’ve found… As you look over your Content Catalog, I can guarantee there are some items in the list that you are more passionate about than others. There are certainly things I get more excited about delivering to my members … Read More

The One Thing You Must Get Right

The One Thing You Must Get Right

Before we continue, consider a word of warning… You MUST follow this process step-by-step and you MUST get this one thing right. The more work you do right now on this one thing – attracting your right-fit members – the better you will ensure that your membership actually gets off the ground, and that you’ve got the right people on … Read More

Don’t Talk Yourself Out of Selling a High-Ticket Offer

Don’t Talk Yourself Out of Selling a High-Ticket Offer

Can you really sell your offer for that high of an investment? Many talk themselves out of pricing their membership offer where they believe it should be. Let’s say you have one member investing $1000 a month or you have 10 members investing $100 a month. It’s the same amount of revenue – $1,000. It’s NOT TEN times harder to … Read More

Don’t Try to Build a Ferrari on a Volkswagen Budget

So many people want to build amazing membership sites. They want badges, they want to track people’s progress, they want to send out rewards. They want to do all of this and more. They’re trying to build a Ferrari, but they’ve only got a Volkswagen budget. Listen, you’re just starting… go with the Volkswagen first. We all had our first … Read More

What Do Your Members Need?

What Do Your Members Need?

Interestingly enough, while writing this post I was checking my email and somebody reached out to me and said, “Hey, listen. I’m not sure if this particular program is right for me or not. You see, I lack the confidence in being able to sell.” Well, well, well… that was interesting. First off, it was interesting that someone would be … Read More

What’s Keeping You From Launching Your High-Ticket Coaching Offer?

What’s Keeping You From Launching Your High-Ticket Coaching Offer?

A lot of people think the what, the how, the fear, the marketing, the technology, or the fill in the blank is what is keeping them from launching their coaching offer. But instead, when you have a strong enough reason why, it outweighs all of that. When you have a strong enough reason, you will be determined to find the … Read More