Once you’ve launched your membership and delivered some incredible content, at some point you’re going to consider revisiting that same content (or something similar). You will likely hesitate, saying to yourself, “I can’t teach that again. I’ve already taught that. I’ve already provided that. I’ve already told them that.” Guess what? It would be doing your members a disservice if … Read More
What’s Your WHY?
Maybe it has something to do with family. Maybe it has something to do with freedom. Maybe it has something to do with getting out of debt. What is your reason why? Write it down, and reflect on it. Your why is the one thing you must have in order to get more members. Sure, these marketing tactics and tools … Read More
Create a Dual Readership Path
When writing your sales letter, you want to create what’s called a “dual readership path.” That means you give a couple of ways for people to read your letter – for those who read every word and for those who only skim looking for the high points that stand out. The people who skim through your letter and go through … Read More
Leverage Your Guarantee
Yes, you really can have a guarantee on your membership. My guarantee goes like this: “Hey, if you sign up for the membership and decide that it’s not right for you, that it’s not a good fit, then let me know and I’ll refund your investment within the first 30 days.” I’m not going to refund their investment if they … Read More
Categorize Your Unique Genius Content
You might ask, “Scott, why should I categorize my content? Why do I need to do that?” Well, here’s what I’ve found… As you look over your Content Catalog, I can guarantee there are some items in the list that you are more passionate about than others. There are certainly things I get more excited about delivering to my members … Read More
The One Thing You Must Get Right
Before we continue, consider a word of warning… You MUST follow this process step-by-step and you MUST get this one thing right. The more work you do right now on this one thing – attracting your right-fit members – the better you will ensure that your membership actually gets off the ground, and that you’ve got the right people on … Read More
Don’t Talk Yourself Out of Selling a High-Ticket Offer
I know where your mind is going to go… you’re going to talk yourself out of pricing your membership offer where potentially you think it should be. Let’s say you have one member investing $1000 a month or you have 10 members investing $100 a month. It’s the same amount of revenue – $1000. I want you to understand something … Read More
Don’t Try to Build a Ferrari on a Volkswagen Budget
So many people want to build amazing membership sites. They want badges, they want to track people’s progress, they want to send out rewards. They want to do all of this and more. They’re trying to build a Ferrari, but they’ve only got a Volkswagen budget. Listen, you’re just starting… go with the Volkswagen first. We all had our first … Read More
What Do Your Members Need?
Interestingly enough, while writing this post I was checking my email and somebody reached out to me and said, “Hey, listen. I’m not sure if this particular program is right for me or not. You see, I lack the confidence in being able to sell.” Well, well, well… that was interesting. First off, it was interesting that someone would be … Read More
What’s Keeping You From Launching Your High-Ticket Coaching Offer?
A lot of people think the what, the how, the fear, the marketing, the technology, or the fill in the blank is what is keeping them from launching their coaching offer. But instead, when you have a strong enough reason why, it outweighs all of that. When you have a strong enough reason, you will be determined to find the … Read More