One Is A Very Bad Number

One Is A Very Bad Number

When you are just starting out, the membership businesses owner typically wears all the hats.  If it needs to get done, the business owner is usually is the one doing it. If there is an email the owner rights it. If there is a process or procedure, the owner creates it. And as time goes by, ONE becomes a very … Read More

The One Solution To Your Membership Business Problems

Regardless of the niche, regardless of the services you provide, you lead a membership business and a membership business is different from a customer business. A customer-based business is a one and done. You get the customer and you hope that they come back, but with a membership business they’re saying, “I’m going to make an investment, and it’s going … Read More

Don’t Believe This Membership Myth

There’s a dirty little myth out there – “If we just add more value, we’ll get more members.” Sometimes the lie is said out loud. Sometimes it’s an internal belief. However, it all starts with, “Why aren’t we getting more members?” Somehow, the question of “Why aren’t we getting more members?” was more easily answered by just saying, “If we … Read More

Are You Killing Your Membership?

There’s a silent killer lurking in your membership business. No, it’s not one of your members. It’s not one of your staff members either (although there may be times where they want to, HA!). It’s not your database, CRM, or marketing, either. The silent killer… it’s Member Overwhelm! It creeps in, starting from the very beginning. Your prospect signs up … Read More

The Key To Multiplying Your Membership

Most membership businesses don’t really believe me that they can actually MULTIPLY their membership. “It’s simply not possible!” is what they say. I’m about to challenge the way you look at your membership business. In doing so, I want you to set aside the misconception that it’s only possible to add members, and instead believe that you can MULTIPLY your … Read More

Why Memberships Fail

Most of us lead membership businesses for three reasons: 1- Impact: You and I want to make an impact on the life of our members. We make a contribution every day.  You care about your members and the results they’re getting. You grow and contribute and make a bigger impact in the world. 2- People: You and I have a genuine … Read More

Become an Expert to Succeed in Your Membership Business

One way to rise quickly in any niche is to become known as the “go-to expert.’ People turn to experts when they don’t have the time or resources to master the skills or information they need. Becoming an expert isn’t quick, but you can get started by following these steps: Consult with friends. Ask your friends what they think you … Read More

21 Secrets to Online Marketing Success (Part 3)

Below is the final of three posts. Part 1 Part 2 15. Do not give people unsolicited advice. They won’t do anything with it and it will only frustrate you further with their lack of improvement. 16. To paraphrase Dan Kennedy, guard your time like the gold in Fort Knox. You can always make more money, but time lost or … Read More

21 Secrets to Online Marketing Success (Part 2)

Below is part two of my three part blog on 21 Secrets to Online Marketing Success. You can find part 1 here. 8. Do not allow yourself to be belittled, insulted or demeaned verbally or in writing by others. When someone makes a snide or degrading comment, your reply should be: “What was your purpose in making that comment to … Read More