Why People Cancel Their Membership

Why People Cancel Their Membership

After growing a membership business to over 3,127 members, you will hear all sorts of reasons for canceling. Some I knew were true and some sure did sound like a made-up story just so the member could cancel. However, after hearing hundreds of reasons for people canceling their membership, I’ve found that there are usually three general reasons people cancel. … Read More

How You Can “Rescue People” from Canceling Your Membership

How You Can “Rescue People” from Canceling Your Membership

After growing a membership business to over 3,127 members, you will hear all sorts of reasons for canceling. Some I knew were true and some sure did sound like a made-up story just so the member could cancel. However, after hearing hundreds of reasons for people canceling their membership, I’ve found that there are usually three general reasons people cancel. … Read More

Membership Marketing Money Pits

So you want to get more members in your membership or association. But they didn’t tell you HOW to market your membership. And yet, if you’re going to grow and get more members you have to get in front of the right prospects. Too many times, membership and association leaders use tools and tactics that just don’t work. And when you do that, … Read More

4 Ways To Create Committed Members

4 Ways To Create Committed Members

Your community is made up of members who have been engaging their membership in a continual manner. This is where most of your membership resides. They use their membership. They receive the value your membership program provides. They would identify themselves as a member. However, if given a better opportunity they may go somewhere else. If a competitor makes them … Read More

How to Get New Members for FREE

Membership businesses struggling with a low income most likely have some kind of problem connected to their methods of generating leads. While businesses can make use of many methods to generate new leads, small or struggling membership businesses would be well advised to stick to two or three in order to become proficient and thus more profitable with them. One … Read More

Creating a “WOW!”

What makes a new member go from saying “I just signed up for this membership…” to saying “I’m a member of…” What makes them move from a transaction (buying the membership) to interaction (identifying with the membership)? One of the tools that you can use to increase your retention is to create a “Wow Gift” for your new members. But … Read More

Grow Your Membership Without Losing Steam

Membership Business Owners can easily slip into the habit of controlling every aspect of their membership when their organization or team is small. Then, as it expands, they may have trouble giving up their authority over every decision and task. That causes problems with employees and members alike. As your organization grows, be prepared for these potential trouble spots: Time … Read More

How to Inspire Your Members

Even the most invested members can begin to lose some of their motivation over a period of time, and it is up to leaders to ensure that members who seem burned out are able to become motivated and passionate again. Members can lose motivation for a number of reasons, such as boredom, poor communication, lack of recognition, and having nothing … Read More