When I first started my coaching business, I only provided consulting services. But now I also provide masterclasses, courses, events, high-ticket membership offers, and all sorts of services that I’ve been able to add to my catalog over time. What’s really great about your Content Catalog is that when you go through this process every year, you can examine the … Read More
What Are You an Expert At?
I’ve always loved to ask this question, because in all humility, most people don’t like to consider themselves experts. But what are you an expert at? You see, I do believe you’re an expert. I believe we all have an area of expertise. So what are you an expert at? Write down this statement and fill in this blank: I’m … Read More
Wisdom From Ducks And Eagles
Want to know the number one reason why members don’t engage with your membership? Overwhelm. Overwhelm can happen a number of ways….
Stop Waiting, Do It Now!
There’s a proverb that says, “If you wait for perfect conditions, you will never get anything done.” (Ecc. 11:4) In times like these, it’s easy to pull back and say the timing isn’t right. Or focus on trying to make things right. I’ve also seen membership leaders hold back because… …they wanted to have the perfect website. …the membership site wasn’t perfect and … Read More
How To Respond When A Member Says “I’ve Found Something Else”
Now, the final reason that people cancel their membership and one that you’ve probably heard is, “I have found something else.” Many times, a member is not going to tell you they’re leaving you for your competitor. Instead, they just tell you, “I’ve found something else.” They don’t want to let you know that they’re cheating on you with somebody … Read More
Measure Everything and Know Your Numbers
In Titanium, Dan Kennedy’s highest-level mastermind, he had very little patience for people who didn’t know their numbers. It didn’t happen often, partly because the level of investment was meant to attract the right people and repel the wrong people. However, there were times when someone would get a little relaxed in their business, stop watching the numbers and Dan … Read More
One Is A Very Bad Number
When you are just starting out, the membership businesses owner typically wears all the hats. If it needs to get done, the business owner is usually is the one doing it. If there is an email the owner rights it. If there is a process or procedure, the owner creates it. And as time goes by, ONE becomes a very … Read More
Why People Cancel Their Membership
After growing a membership business to over 3,127 members, you will hear all sorts of reasons for canceling. Some I knew were true and some sure did sound like a made-up story just so the member could cancel. However, after hearing hundreds of reasons for people canceling their membership, I’ve found that there are usually three general reasons people cancel. … Read More
Money Buys Commitment: How to Increase Your Retention And Keep Your Members For The Long-Haul
Money buys a lot of things, but have you ever thought about the fact that money buys commitment? Let me share a story about how this plays into your membership business. I was talking to a private client recently who told me that he was turning away members, because he didn’t feel that they were committed to his membership. As … Read More
How You Can “Rescue People” from Canceling Your Membership
After growing a membership business to over 3,127 members, you will hear all sorts of reasons for canceling. Some I knew were true and some sure did sound like a made-up story just so the member could cancel. However, after hearing hundreds of reasons for people canceling their membership, I’ve found that there are usually three general reasons people cancel. … Read More