How To Respond When A Member Says “I’ve Found Something Else”

"I've Found Something Else"

Now, the final reason that people cancel their membership and one that you’ve probably heard is, “I have found something else.” Many times, a member is not going to tell you they’re leaving you for your competitor. Instead, they just tell you, “I’ve found something else.” They don’t want to let you know that they’re cheating on you with somebody … Read More

Measure Everything and Know Your Numbers

Measure Everything and Know Your Numbers

In Titanium, Dan Kennedy’s highest-level mastermind, he had very little patience for people who didn’t know their numbers. It didn’t happen often, partly because the level of investment was meant to attract the right people and repel the wrong people. However, there were times when someone would get a little relaxed in their business, stop watching the numbers and Dan … Read More

One Is A Very Bad Number

One Is A Very Bad Number

When you are just starting out, the membership businesses owner typically wears all the hats.  If it needs to get done, the business owner is usually is the one doing it. If there is an email the owner rights it. If there is a process or procedure, the owner creates it. And as time goes by, ONE becomes a very … Read More

Why People Cancel Their Membership

Why People Cancel Their Membership

After growing a membership business to over 3,127 members, you will hear all sorts of reasons for canceling. Some I knew were true and some sure did sound like a made-up story just so the member could cancel. However, after hearing hundreds of reasons for people canceling their membership, I’ve found that there are usually three general reasons people cancel. … Read More

How You Can “Rescue People” from Canceling Your Membership

How You Can “Rescue People” from Canceling Your Membership

After growing a membership business to over 3,127 members, you will hear all sorts of reasons for canceling. Some I knew were true and some sure did sound like a made-up story just so the member could cancel. However, after hearing hundreds of reasons for people canceling their membership, I’ve found that there are usually three general reasons people cancel. … Read More

Membership Marketing Money Pits

So you want to get more members in your membership or association. But they didn’t tell you HOW to market your membership. And yet, if you’re going to grow and get more members you have to get in front of the right prospects. Too many times, membership and association leaders use tools and tactics that just don’t work. And when you do that, … Read More

4 Ways To Create Committed Members

4 Ways To Create Committed Members

Your community is made up of members who have been engaging their membership in a continual manner. This is where most of your membership resides. They use their membership. They receive the value your membership program provides. They would identify themselves as a member. However, if given a better opportunity they may go somewhere else. If a competitor makes them … Read More

How to Get New Members for FREE

Membership businesses struggling with a low income most likely have some kind of problem connected to their methods of generating leads. While businesses can make use of many methods to generate new leads, small or struggling membership businesses would be well advised to stick to two or three in order to become proficient and thus more profitable with them. One … Read More

Creating a “WOW!”

What makes a new member go from saying “I just signed up for this membership…” to saying “I’m a member of…” What makes them move from a transaction (buying the membership) to interaction (identifying with the membership)? One of the tools that you can use to increase your retention is to create a “Wow Gift” for your new members. But … Read More