4 Proven Strategies To Create Committed Members

4 Proven Strategies To Create Committed Members

Your community is made up of members who have been engaging their membership in a continual manner. This is where most of your membership resides. They use their membership. They receive the value your membership program provides. They would identify themselves as a member. However, if given a better opportunity they may go somewhere else. If a competitor makes them … Read More

What Services Do You Provide?

What Services Do You Provide?

When I first started my coaching business, I only provided consulting services. But now I also provide masterclasses, courses, events, high-ticket membership offers, and all sorts of services that I’ve been able to add to my catalog over time. What’s really great about your Content Catalog is that when you go through this process every year, you can examine the … Read More

What Are You an Expert At?

What Are You an Expert At?

I’ve always loved to ask this question, because in all humility, most people don’t like to consider themselves experts. But what are you an expert at? You see, I do believe you’re an expert. I believe we all have an area of expertise. So what are you an expert at? Write down this statement and fill in this blank: I’m … Read More

Wisdom From Ducks And Eagles

Wisdom From Ducks And Eagles

Want to know the number one reason why members don’t engage with your membership? Overwhelm. Overwhelm can happen a number of ways….

Stop Waiting, Do It Now!

Stop Waiting, Do It Now!

There’s a proverb that says, “If you wait for perfect conditions, you will never get anything done.” (Ecc. 11:4) In times like these, it’s easy to pull back and say the timing isn’t right. Or focus on trying to make things right. I’ve also seen membership leaders hold back because… …they wanted to have the perfect website. …the membership site wasn’t perfect and … Read More

How To Respond When A Member Says “I’ve Found Something Else”

"I've Found Something Else"

Now, the final reason that people cancel their membership and one that you’ve probably heard is, “I have found something else.” Many times, a member is not going to tell you they’re leaving you for your competitor. Instead, they just tell you, “I’ve found something else.” They don’t want to let you know that they’re cheating on you with somebody … Read More

Measure Everything and Know Your Numbers

Measure Everything and Know Your Numbers

In Titanium, Dan Kennedy’s highest-level mastermind, he had very little patience for people who didn’t know their numbers. It didn’t happen often, partly because the level of investment was meant to attract the right people and repel the wrong people. However, there were times when someone would get a little relaxed in their business, stop watching the numbers and Dan … Read More

One Is A Very Bad Number

One Is A Very Bad Number

When you are just starting out, the membership businesses owner typically wears all the hats.  If it needs to get done, the business owner is usually is the one doing it. If there is an email the owner rights it. If there is a process or procedure, the owner creates it. And as time goes by, ONE becomes a very … Read More

Why People Cancel Their Membership

Why People Cancel Their Membership

After growing a membership business to over 3,127 members, you will hear all sorts of reasons for canceling. Some I knew were true and some sure did sound like a made-up story just so the member could cancel. However, after hearing hundreds of reasons for people canceling their membership, I’ve found that there are usually three general reasons people cancel. … Read More